Enhancing Brand Visibility & Content Efficiency for A Boutique Energy Brokerage

The Challenge:
A boutique energy brokerage based in Sunderland helping UK businesses with energy switching and renewables. With no internal marketing support and a fast-paced content schedule, the business faced challenges in maintaining high-quality, on-brand content across social media and web platforms. There was also an opportunity to explore how AI could support their growing content needs more efficiently. Plus develop and launch their new website, develop & create their ScoreApp health checks, CRM (Go High Level) and automate their internal client processes.

The Solution:
As a freelance Digital & Marketing Consultant, I provided hands-on support across key areas:
• Social Media Management: Developed a full content strategy and managed daily content delivery across platforms for the energy brokerage itself and their Sales Director.
• Content Creation: Crafted both written and video content that aligned with the brand's voice, positioning and for their Sales Director to position them as experts in their field but in a way that set them apart from other brokers.
• AI Integration: Built a custom GPT for to generate high-quality, brand-aligned content at scale, ensuring a consistent tone and messaging style. Plus set up & developed Claude projects to start to automate processes using Claude skills, artifacts and agents.
• Website & SEO Management: Developed the new website content style. Ongoing maintenance to ensure it remained current, user-friendly and visible when people are searching.
• Campaign Support: Design and implementation of targeted marketing campaigns across the group’s core offerings using Mailerlite initially then custom workflows and automation using Go High Level.

Results:
• Improved Visibility: Increased reach, engagement, and follower interaction across social media channels and search engines.
• AI-Powered Efficiency: Streamlined content creation using custom GPTs, Claude Projects, Skills & Agents reducing turnaround time while maintaining brand consistency.
• Enhanced Online Presence: Strengthened their new website with regular updates, improved usability, and optimised content for SEO.
• Thought Leadership: Positioned the Sales Director & the energy brokerage as trusted voices in their respective fields through consistent, value-led content.

Need help scaling your content, building brand visibility, or aligning your digital strategy?

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