The Purple Blog

Serena Williams returning to Queen’s and winning her first doubles match after nearly four years away from professional tennis is the kind of moment people pay attention to. - Not because she needed to prove anything. - Not because one match defines her career. But because it showed something every small business owner can learn from.

AI is already part of how many businesses work. It helps write content, analyse data, support customer service, manage recruitment, summarise documents, create images, build workflows and make faster decisions. For most small businesses, AI has arrived through everyday tools rather than one big transformation project.

Have you ever clicked on a website and instantly regretted it because the page just wouldn’t load? You wait a little more. Nothing happens. Finally, the website opens, but by then you already feel annoyed. Most people simply close the tab before it even finishes loading.

Marketing strategies will often focus very heavily on driving traffic as well as increasing conversions to online businesses. While acquisition is important, long-term e-commerce success is going to depend on exactly what happens after the sale is final.

Web traffic isn’t the number one priority for everyone. Some businesses rely on foot traffic to make most of their money, but what can you do to drive more people through your doors? It’s extremely achievable - just follow these three steps.

Most modern businesses are driven by tech. That statement shouldn’t come as a surprise to anyone. However, it also shouldn’t be a given that new tech is always the answer, especially when it can cause your costs to grow out of control. Here, we’re going to look at how you can make sure that tech remains a valuable tool without becoming an unbearable weight on your budget.

When it comes to debt, whether it’s financial or personal, it’s easy to see things in black and white. Debt is bad; it’s as simple as that. But there’s a difference between uncontrolled debt, which is a constant drain on your finances and can cripple your credit, and controlled debts. Loans are a financial tool, and rather than only being used to bail you out or buy things you don’t need, they can be used to further your business interests.

When you’re a business owner, you naturally focus on sales and growth as a way of boosting your bottom line. This is, of course, the best way to make money over the years and ensure you are building a successful company. Still, you know what? There are often other sources of revenue that you may be missing out on.

If you want to market your auto business, then you have come to the right place. This guide will help you to make the right changes, so you can make sure that you are not only getting the result you need out of your business but that you are also getting the sales you need to power forward and surpass your competition.

A fantastic digital strategy is your stepping stones in making it in the digital sphere. A digital strategy is not just creating a website or posting to social media. It involves devising an overall plan that integrates technology, marketing, consumer behaviour and more. To stand out amongst your competitors online and create real differentiation, certain elements must remain non-negotiable. These non-negotiables form the basis of a fantastic digital strategy.

For modern teams and businesses, the setup and operation of infrastructure is something that enables these individuals and groups to work efficiently and reliably. There are some great benefits to incorporating more tech into your infrastructure in order to modernise its operations and help improve its efficiency for the benefit of the business and your teams.

Copy is an extremely important element when it comes to running a business, especially within the marketing department. Everything that your customers or users engage with is influential when building brand trust and converting consumers into paying customers.

Growth. This is one of those words that is both exciting and terrifying at the same time. Any business owner needs it, but that’s not always so close, like you’ve got the horizon, but the way to it always feels like a curve.

There are too many people out there who make marketing their business the most difficult thing in the world, but it isn’t. Yes, it is vital to your business success, and yes, you do need to get it right if you want to see the best possible results for your business, but that doesn’t make it overly complicated. You just need to make sure that you’re doing the right things, and getting the right help, and that’s where we come in.

The first thing that every UK businessperson needs to know about is that having an online presence is crucial. An online presence means a custom-built website, along with great SEO and a robust social media presence, too.

If you are in the process of starting your very own business then you may be on the lookout for some top tips that will ensure you don’t fail before you’ve even begun. You may already be aware that a high number of businesses fail each year. This can be due to many reasons including running out of money or not having the knowledge needed to thrive.

When you’re running any business, it’s important to understand that the contract with your employees goes well beyond simply exchanging a pay-check for work. Humans aren’t simple machines that have an input and an output; they have a complex web of needs that you need to ensure that you’re fulfilling. Here, we’ll look at some of the most important of those needs, and what you can do to take care of them effectively.

Data shows that around 70% of customers believe they are loyal to certain brands, stores or businesses. Building a loyal client base is hugely beneficial for companies. It helps to increase sales, improve ROI and enhance brand image and reputation. There are several ways to encourage loyalty, including modern marketing solutions. In this guide, I’ll outline some effective strategies to try.