The Purple Blog

For modern teams and businesses, the setup and operation of infrastructure is something that enables these individuals and groups to work efficiently and reliably. There are some great benefits to incorporating more tech into your infrastructure in order to modernise its operations and help improve its efficiency for the benefit of the business and your teams.

Copy is an extremely important element when it comes to running a business, especially within the marketing department. Everything that your customers or users engage with is influential when building brand trust and converting consumers into paying customers.

Growth. This is one of those words that is both exciting and terrifying at the same time. Any business owner needs it, but that’s not always so close, like you’ve got the horizon, but the way to it always feels like a curve.

There are too many people out there who make marketing their business the most difficult thing in the world, but it isn’t. Yes, it is vital to your business success, and yes, you do need to get it right if you want to see the best possible results for your business, but that doesn’t make it overly complicated. You just need to make sure that you’re doing the right things, and getting the right help, and that’s where we come in.

The first thing that every UK businessperson needs to know about is that having an online presence is crucial. An online presence means a custom-built website, along with great SEO and a robust social media presence, too. 

If you are in the process of starting your very own business then you may be on the lookout for some top tips that will ensure you don’t fail before you’ve even begun. You may already be aware that a high number of businesses fail each year. This can be due to many reasons including running out of money or not having the knowledge needed to thrive.

When you’re running any business, it’s important to understand that the contract with your employees goes well beyond simply exchanging a pay-check for work. Humans aren’t simple machines that have an input and an output; they have a complex web of needs that you need to ensure that you’re fulfilling. Here, we’ll look at some of the most important of those needs, and what you can do to take care of them effectively. 

Data shows that around 70% of customers believe they are loyal to certain brands, stores or businesses. Building a loyal client base is hugely beneficial for companies. It helps to increase sales, improve ROI and enhance brand image and reputation. There are several ways to encourage loyalty, including modern marketing solutions. In this guide, I’ll outline some effective strategies to try. 

The rest of us spend years cultivating an internet legacy without stopping to think about who will inherit it after we’re gone. Social media postings, blogs, photos, broadcasts, newsletters, even inactive accounts, they all persist long after life is lived and done.

Buying a commercial vehicle can feel like a lot of pressure. After all, your business operation depends on you making the right choice and selecting a vehicle that you can depend on. So, when it comes to parting with your company’s hard-earned cash, you need to think carefully about what vehicle you should buy, and most importantly, where you will buy it from.

Do you feel like your content gets lost in the scroll? You’re not alone. Every business is fighting for attention online. The difference between people pausing to look at you, or swiping straight past, often comes down to one thing: imagery. That’s where a brand shoot comes in. Not just a headshot, not just a few nice pictures, but a strategic set of images that showcase who you are, what you stand for, and why people should trust you.

Alright, just be honest with yourself here, aren’t you just a little bit sick of being online all the time? Everywhere you turn, there’s another ad screaming at you, another influencer pushing a “life-changing” course, and another friend’s holiday photo making you feel like you should be doing more with your own life. Needless to say, all of this is pretty exhausting. 

When it comes to running a successful business, productivity is king. The more productive your company and your employees are, the more you can get done in the day. This means that you can service more customers, make more investments and improvements, and continue to grow your business.

Running a business isn’t cheap, and sometimes it feels like money just disappears the second it comes in. The good news is there are plenty of ways to shave down costs without cutting corners or lowering standards. It’s more about being smart with what you’re already spending and finding little swaps that make a big difference over time.

Effective marketing is about a lot more than making your business more visible. It’s about more than just putting your products and services in front of those people who are looking for them. It’s about building a brand that fosters loyalty and drives need.

Learn how to use AI tools like ChatGPT to plan content faster and more consistently. This guide is built for small business owners who want clear, helpful support (without losing their brand voice).

Stay informed with the latest AI tools for small businesses, digital platform updates & regulatory changes from April 2025, tailored for business owners.

LinkedIn is still where B2B conversations, leads and decision-making happen. If you’re a consultancy, service provider, recruiter or tech business — your LinkedIn presence matters.