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The Purple Blog
Driving Digital Success Together
Dive into The Purple Blog for expert insights on digital marketing, AI, and more.
Stay ahead with my latest tips and trends including; top tips, how to guides, expert opinions, ideas and thought pieces to help you and your small business grow.
Gemma Walton
Aug 27, 20249 min read
The KPOP Content Machine: How to Create Content That Keeps Your Audience Coming Back
Learn how UK businesses can adopt KPOP's relentless content creation strategy to keep audiences engaged and coming back for more.
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Gemma Walton
Jul 29, 20243 min read
KPOP's Marketing Magic: 5 Lessons UK Small Businesses Can Learn
Discover five essential marketing lessons UK small businesses can learn from KPOP bands to enhance their brand presence.
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Gemma Walton
Jun 17, 202410 min read
What UK Companies Can Learn from KPOP's Marketing Strategies: A Focus on Blackpink
Discover what UK companies can learn from KPOP's marketing strategies, focusing on Blackpink's innovative and successful approaches.
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Gemma Walton
May 31, 20246 min read
Boosting Your Brand on a Budget: Affordable Marketing Tactics That Work
Discover cost-effective marketing techniques that deliver results without breaking the bank. Learn how to boost your brand on a budget.
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Gemma Walton
Oct 31, 20234 min read
Small Business Success: Top Digital Marketing Tips for 2024
Top ten digital marketing tips specifically tailored to help your small businesses thrive throughout 2024 and beyond.
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Gemma Walton
Oct 17, 20234 min read
Navigating the Social Media Landscape: 10 Trends for Small Businesses in 2023 and Beyond
The digital landscape is constantly shifting. So, what are the 10 latest social media trends to look out for in 2023 and beyond?
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Gemma Walton
Oct 12, 20234 min read
The Social Media Revolution: Why UK Small Businesses Should Get on Board
If you’re a UK small business and you’re not already harnessing the power of social media, you're missing out on a golden opportunity.
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Gemma Walton
Apr 19, 20232 min read
How To Boost Your Business With The Power Of Social Media
Are you a business owner looking for ways to increase your customer base and drive sales? You need to leverage the power of social media.
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Gemma Walton
Feb 21, 20235 min read
What Social Media And Website Design Trends Will There Be In 2023?
With futuristic design trends set to deliver sci-fi statements in 2023, along with colourful liquid gradients & immersive brand photographs.
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Gemma Walton
Feb 14, 20234 min read
Using Short Form Vertical Video Content In Your Social Media Strategy
TikTok has forced other social media giants to adjust what kind of content appears in users’ feeds and that is short form vertical videos.
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Gemma Walton
Feb 7, 20235 min read
What Are The Social Media Trends For 2023?
Major social media platforms like Twitter, Facebook and LinkedIn are improving their video content to catch up with TikTok.
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Gemma Walton
Oct 4, 20224 min read
Why Is Short Form Video Content The Future
Recent data shows video content is one of the most powerful forms of marketing. Short form videos are fast acting and powerful content.
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Gemma Walton
Sep 17, 20224 min read
Tips To Keep Up To Date With Changes To Social Media Channels
By spending time on social media platforms and news on a daily or weekly basis, you can get a solid understanding of trends and changes.
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Gemma Walton
Sep 8, 20225 min read
How Do You Work Out The Best Social Media Channels To Use For Your Business
Not every social media platform is the right fit for a company, you should invest time and expertise on the right ones for your audience.
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Gemma Walton
May 8, 20224 min read
How Do You Make A Video Go Viral?
If you're wondering how to make a YouTube or social media video go viral, there are many tips and tricks you can use before and after.
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Gemma Walton
Apr 13, 20224 min read
How To Avoid Getting Your Social Media Hacked In 2022
Often, social media accounts are hacked because of poor answers to security questions, not because of cracking the password itself.
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Gemma Walton
Mar 18, 20225 min read
Marketing Strategies For Your Small Business To Help You Grow
If you're looking for practical and actionable marketing tips to help you grow your small business and increase sales I can help with this.
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Gemma Walton
Feb 1, 20223 min read
The Importance Of A Social Media Plan
Social media marketing can help you build a dedicated audience where people will share your content and support you.
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Gemma Walton
Jan 28, 20225 min read
Why Do You Need To Create A Social Media Strategy For Your Business For 2022?
If you don't, you are putting your business at risk as your competitors will have one and as a result, could start to take over your share.
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Gemma Walton
Jan 25, 20225 min read
Setting Up A Facebook Page For Your Business
Facebook has over 2 billion active monthly users and is still the number one social media channel for marketers! So, it’s a great free tool!
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