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  • Writer's pictureGemma Walton

Navigating the Social Media Landscape: 10 Trends for Small Businesses in 2023 and Beyond

Updated: Apr 9

As we move closer to the end of 2023 and prepare to welcome 2024, it's time to take stock of the ever-evolving world of social media. The digital landscape is constantly shifting, and staying ahead of the curve can give your small business a significant edge.


So, what are the 10 latest social media trends to look out for, and how can you make the most of them in the coming year? Let's dive right in!

Navigating the Social Media Landscape 10 Trends for Small Businesses in 2023 and Beyond

1. Video Content is Still King: Video isn't going anywhere, and if anything, it's becoming even more central to social media. Short-form videos on platforms like TikTok and Instagram Reels are hot right now. Utilise them to showcase your products, tell your brand story, or provide behind-the-scenes glimpses of your business.


2. Social Commerce: Shopping on social media platforms is growing rapidly. Platforms like Instagram and Facebook offer seamless shopping experiences, so make sure your small business has a robust social commerce strategy in place.


3. Sustainability and Social Responsibility: Consumers increasingly value socially responsible businesses. Highlight your eco-friendly initiatives, ethical sourcing, and community involvement on your social media channels to connect with conscious consumers.


4. Augmented Reality (AR) and Virtual Reality (VR): AR and VR are gaining ground on social media. Experiment with AR filters and VR experiences to engage your audience in unique and interactive ways.


5. Micro-Influencers: Collaborate with micro-influencers who have smaller, more engaged audiences. They can bring authenticity and a personal touch to your brand's message.


6. Live Streaming: Live streaming continues to grow in popularity. Use it to host Q&A sessions, product launches, or showcase your company culture in real-time.


7. Niche Social Networks: While the big players like Facebook and Twitter remain important, consider expanding to niche networks like Lemon8, Vero, Supernova and Elpha that cater to specific interests or demographics. It can help you reach a more targeted audience.


8. Storytelling and Ephemeral Content: Stories on Instagram and Facebook are incredibly popular. Use them to share time-sensitive content, promotions, and, most importantly, to tell your brand's story.


9. User-Generated Content (UGC): Encourage your customers to create content related to your products or services. Sharing UGC not only boosts authenticity but also strengthens your community.


10. Chatbots and AI: Leverage chatbots and AI to provide instant customer support and personalised recommendations. Automation can help you provide a better user experience, even on a small business budget.


Remember, the key to successful social media marketing is staying authentic and consistent with your brand's voice.

Maintaining authenticity and consistency in your brand voice is crucial for small businesses looking to make a lasting impression in the digital world.

10 Social Media Trends for Small Businesses in 2023 and Beyond

Here are a few tips on how to achieve this:


Know Your Audience: Start by understanding your target audience. What are their preferences, values, and pain points? Tailor your brand voice to resonate with them. Are they looking for humour, professionalism, or a mix of both? The language you use should align with their expectations.


Define Your Brand Values: Determine the core values that your business stands for. These could be sustainability, innovation, customer-centricity, or any other principles that guide your company. Ensure that your brand voice consistently reflects and reinforces these values in all your communications.


Create Brand Guidelines: Establish clear brand guidelines that outline how your brand should sound and look across various channels. This should cover aspects like tone of voice, preferred language, visual identity, and content style. Having these guidelines in place makes it easier to maintain consistency.


Engage with Your Audience: Don't just broadcast messages; engage with your audience. Respond to comments, messages, and reviews. Be approachable, human, and genuine in your interactions. Show appreciation for positive feedback and address concerns with empathy and promptness.


Tell Your Story: Storytelling is a powerful tool for building authenticity. Share your business's journey, struggles, and successes. Highlight the people behind the scenes and the passion that drives your brand. Authentic stories humanise your business and make it relatable.


Adapt and Evolve: While consistency is essential, don't be afraid to adapt to changing circumstances. As your business grows or as the social media landscape evolves, your brand voice may need to evolve as well. Just make sure the essence of your brand remains intact.


Test and Iterate: Regularly assess the effectiveness of your brand voice. Collect feedback from your audience and measure engagement metrics. Experiment with different approaches to see what resonates best and be open to tweaking your brand voice accordingly.


Remember, authenticity and consistency are not about rigidly always sticking to a single tone or message. It's about being true to your brand's values and resonating with your audience in a genuine and meaningful way. Building a strong and authentic brand voice takes time and effort, but it's an investment that pays off in building trust and loyalty with your customers.


Whether you're a bakery, a boutique, or a tech start-up, these trends can be tailored to fit your business's unique needs.


Additionally, don't forget to track your progress using analytics and adapt your strategy as needed.



If you’re looking for help or support for a marketing project to help your business grow by improving your online presence, please check out the Digital Marketing Services I Provide.


Not sure or want to have a chat about this in more detail then please Contact Me directly.


Are you looking to upskill and learn more about AI, Business Analysis, Data Protection? Check out these Online Courses now.


You can also check out my podcast "Like Click Share" for digital and marketing tips and advice or head to the channel page on You Tube.

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