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The Purple Blog
Driving Digital Success Together

Welcome to The Purple Blog.
Your go-to for expert insights on digital marketing, AI, and more.
Stay ahead with practical tips, how-to guides, expert opinions, and fresh ideas—designed to help you and your small business grow with confidence.
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4 Key Ingredients for Your Company’s Growth in the Years Ahead
Growth. This is one of those words that is both exciting and terrifying at the same time. Any business owner needs it, but that’s not always so close, like you’ve got the horizon, but the way to it always feels like a curve.

Gemma Walton
Dec 10, 20253 min read


Marketing Your Business Online Doesn't Have To Be That Difficult
There are too many people out there who make marketing their business the most difficult thing in the world, but it isn’t. Yes, it is vital to your business success, and yes, you do need to get it right if you want to see the best possible results for your business, but that doesn’t make it overly complicated. You just need to make sure that you’re doing the right things, and getting the right help, and that’s where we come in.

Gemma Walton
Nov 27, 20253 min read


Here's How You Can Do Well In The Business World
If you are in the process of starting your very own business then you may be on the lookout for some top tips that will ensure you don’t fail before you’ve even begun. You may already be aware that a high number of businesses fail each year. This can be due to many reasons including running out of money or not having the knowledge needed to thrive.

Gemma Walton
Nov 9, 20253 min read


The Most Important Employee Wellbeing & Needs You Must Ensure You're Fulfilling
When you’re running any business, it’s important to understand that the contract with your employees goes well beyond simply exchanging a pay-check for work. Humans aren’t simple machines that have an input and an output; they have a complex web of needs that you need to ensure that you’re fulfilling.
Here, we’ll look at some of the most important of those needs, and what you can do to take care of them effectively.

Gemma Walton
Oct 30, 20253 min read


How to Choose a Car Dealership When Buying a Commercial Vehicle
Buying a commercial vehicle can feel like a lot of pressure. After all, your business operation depends on you making the right choice and selecting a vehicle that you can depend on. So, when it comes to parting with your company’s hard-earned cash, you need to think carefully about what vehicle you should buy, and most importantly, where you will buy it from.

Gemma Walton
Sep 29, 20253 min read


How to Create a More Productive and Successful Business
When it comes to running a successful business, productivity is king. The more productive your company and your employees are, the more you can get done in the day. This means that you can service more customers, make more investments and improvements, and continue to grow your business.

Gemma Walton
Sep 12, 20253 min read


Mastering Google My Business A Key to Your Success
If you’re a business owner & you’re not using Google My Business, you're missing out on the opportunity to connect with potential customers.

Gemma Walton
Nov 7, 20233 min read


Small Business Success: Top Digital Marketing Tips for 2024
Top ten digital marketing tips specifically tailored to help your small businesses thrive throughout 2024 and beyond.

Gemma Walton
Oct 31, 20234 min read


Navigating the Social Media Landscape: 10 Trends for Small Businesses in 2023 and Beyond
The digital landscape is constantly shifting. So, what are the 10 latest social media trends to look out for in 2023 and beyond?

Gemma Walton
Oct 17, 20234 min read


The Social Media Revolution: Why UK Small Businesses Should Get on Board
If you’re a UK small business and you’re not already harnessing the power of social media, you're missing out on a golden opportunity.

Gemma Walton
Oct 12, 20234 min read


Boosting Your Small Business: Why Google My Business is Still a Must-Have Tool in 2023
In the huge and ever-growing world of online marketing, it's easy for small businesses to get lost in the mix. But there’s one must have!

Gemma Walton
Oct 5, 20233 min read


The Benefits Of Investing In Digital Marketing For Business Owners
Start working with me today to elevate your small businesses digital presence online and increase your profits to grow.

Gemma Walton
Jun 29, 20235 min read
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