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The Purple Blog
Driving Digital Success Together
Dive into The Purple Blog for expert insights on digital marketing, AI, and more.
Stay ahead with my latest tips and trends including; top tips, how to guides, expert opinions, ideas and thought pieces to help you and your small business grow.
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How to Use AI for Content Planning Without Losing Your Voice
Learn how to use AI tools like ChatGPT to plan content faster and more consistently. This guide is built for small business owners who want clear, helpful support (without losing their brand voice).
Gemma Walton
6 days ago4 min read
Into the Metaverse: What UK Small Businesses Can Learn from Aespa’s Digital Strategy
Learn how UK small businesses can leverage metaverse and AI technologies inspired by Aespa's digital innovations to stay ahead in the digital world.
Gemma Walton
Apr 1110 min read
Business Analysis Techniques in Marketing and Digital
In digital marketing, creativity alone isn’t enough. To get results, you need strategy and thats where business analysis techniques come in.
Gemma Walton
Apr 15 min read
The Power of Personalisation: Tailoring Your Digital Marketing Strategy for Maximum Impact
Discover how personalised marketing strategies can boost engagement and conversions. Learn the benefits of tailoring your strategies.
Gemma Walton
Feb 244 min read
Outsourcing Digital Marketing for SMEs: How to Reclaim Your Time
Discover how outsourcing digital marketing tasks can save time for SME owners, improve growth, and enhance focus.
Gemma Walton
Jan 313 min read
The Best Digital Marketing Strategies for 2025
Discover the top digital marketing strategies for 2025, including AI-driven SEO, cross-pollination marketing, and video content trends.
Gemma Walton
Jan 274 min read
Top Digital Marketing Innovations for 2025: Transformative Strategies for Success
Explore the latest digital marketing strategies for 2025, from organic marketing and AI chatbots to LinkedIn newsletters and GPT-4.5.
Gemma Walton
Jan 213 min read
Top 10 Mistakes Small Businesses Make in Digital Marketing and How to Avoid Them
Digital marketing presents a range of opportunities for small businesses to grow, reach new customers, and increase their revenue.
Gemma Walton
Aug 25, 20246 min read
KPOP's Marketing Magic: 5 Lessons UK Small Businesses Can Learn
Discover five essential marketing lessons UK small businesses can learn from KPOP bands to enhance their brand presence.
Gemma Walton
Jul 29, 20244 min read
From Novice to Expert: How to Elevate Your Brand with Quality Digital Content
Learn how to elevate your brand with quality digital content. Discover tips & strategies to improve your content & enhancing your presence.
Gemma Walton
Jun 25, 20249 min read
The Taylor Swift Principle and Rule: Gary Vaynerchuk's Insight on Marketing and Community Building
Learn about Gary Vaynerchuk's Taylor Swift Principle and Rule, and how they revolutionise marketing and community building.
Gemma Walton
Jun 21, 20244 min read
What UK Companies Can Learn from KPOP's Marketing Strategies: A Focus on Blackpink
Discover what UK companies can learn from KPOP's marketing strategies, focusing on Blackpink's innovative and successful approaches.
Gemma Walton
Jun 17, 202412 min read
Boosting Your Brand on a Budget: Affordable Marketing Tactics That Work
Discover cost-effective marketing techniques that deliver results without breaking the bank. Learn how to boost your brand on a budget.
Gemma Walton
May 31, 20247 min read
Unlocking the Potential of Virtual Marketing Support for Business Growth
Whether you're a start-up, small business, or a seasoned entrepreneur, the demand for effective marketing strategies is ever-present.
Gemma Walton
May 20, 20244 min read
How AI is Revolutionising Content Creation for Small Businesses
AI is rapidly transforming the landscape of content creation, offering small businesses powerful tools to enhance their marketing & content.
Gemma Walton
May 14, 20245 min read
AI Diploma Online Course: Your Gateway to Advanced Career Opportunities
The world of AI is expanding rapidly, revolutionising how we work, think & interact. With this course you can boost your career & earnings.
Gemma Walton
May 8, 20244 min read
Proven Digital Marketing Strategies to Scale Your Small Business in 2024
In the fast-evolving landscape of digital marketing, small businesses have a range of opportunities to amplify their online presence & grow.
Gemma Walton
May 6, 20247 min read
Mastering Google My Business A Key to Your Success
If you’re a business owner & you’re not using Google My Business, you're missing out on the opportunity to connect with potential customers.
Gemma Walton
Nov 7, 20233 min read
Small Business Success: Top Digital Marketing Tips for 2024
Top ten digital marketing tips specifically tailored to help your small businesses thrive throughout 2024 and beyond.
Gemma Walton
Oct 31, 20234 min read
Navigating the Social Media Landscape: 10 Trends for Small Businesses in 2023 and Beyond
The digital landscape is constantly shifting. So, what are the 10 latest social media trends to look out for in 2023 and beyond?
Gemma Walton
Oct 17, 20234 min read
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