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The Purple Blog
Driving Digital Success Together
Welcome to The Purple Blog.
Your go-to for expert insights on digital marketing, AI, and more.
Stay ahead with practical tips, how-to guides, expert opinions, and fresh ideas—designed to help you and your small business grow with confidence.
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KPOP's Marketing Magic: 5 Lessons UK Small Businesses Can Learn
Discover five essential marketing lessons UK small businesses can learn from KPOP bands to enhance their brand presence.
Gemma Walton
Jul 29, 20244 min read
Collaborate Easily with Virtual Marketing Teams: Tips for Seamless Online Work
Learn how to collaborate easily with virtual teams. Discover best practices for businesses to effectively work with virtual marketing teams.
Gemma Walton
Jul 2, 20248 min read
From Novice to Expert: How to Elevate Your Brand with Quality Digital Content
Learn how to elevate your brand with quality digital content. Discover tips & strategies to improve your content & enhancing your presence.
Gemma Walton
Jun 25, 20249 min read
The Taylor Swift Principle and Rule: Gary Vaynerchuk's Insight on Marketing and Community Building
Learn about Gary Vaynerchuk's Taylor Swift Principle and Rule, and how they revolutionise marketing and community building.
Gemma Walton
Jun 21, 20244 min read
Unlocking the Potential of Virtual Marketing Support for Business Growth
Whether you're a start-up, small business, or a seasoned entrepreneur, the demand for effective marketing strategies is ever-present.
Gemma Walton
May 20, 20244 min read
Why It's Important for Marketers to Learn About AI and Essential AI Tools for Marketing in 2024
Explore why it's crucial for marketers to learn about AI, including 10 essential AI tools for marketing to enhance marketing strategies.
Gemma Walton
Apr 29, 20247 min read
Small Business Success: Top Digital Marketing Tips for 2024
Top ten digital marketing tips specifically tailored to help your small businesses thrive throughout 2024 and beyond.
Gemma Walton
Oct 31, 20234 min read
How Can New AI Writing Tools Like ChatGPT3 Help Marketers?
New AI writing tools like ChatGPT3 are powerful artificial intelligence-driven software tools that can help marketers create content quickly
Gemma Walton
Mar 10, 20235 min read
What Will Change In Digital Marketing In 2023?
From creating video content to tapping into digital creators, these trends will be shaping marketing strategies for 2023 and beyond.
Gemma Walton
Mar 3, 20234 min read
How Can You Create Graphics Using AI?
Designers working with AI can produce designs more quickly and inexpensively because of the increased speed and efficiency that it offers.
Gemma Walton
Feb 10, 20235 min read
AI Tools For Marketing
AI tools are helping email marketers to improve their delivery, open rates, click rates, and revenues. They help convert leads into sales.
Gemma Walton
Nov 4, 20225 min read
How Will The Metaverse Affect How Brands Do Social Media
Just as any new medium, the metaverse will bring with it new challenges and opportunities for brands to promote themselves.
Gemma Walton
Jun 24, 20225 min read
What Is Marketing In The Metaverse?
The digital marketing metaverse is going to be pretty cool. Understanding what it is and what it is capable of will give marketers an edge.
Gemma Walton
Apr 3, 20225 min read
Marketing Strategies For Your Small Business To Help You Grow
If you're looking for practical and actionable marketing tips to help you grow your small business and increase sales I can help with this.
Gemma Walton
Mar 18, 20225 min read
Artificial Intelligence In Marketing
Artificial intelligence marketing is a method of using customer data & AI concepts such as machine learning to predict the customer journey.
Gemma Walton
Mar 10, 20225 min read
How Marketing Campaigns Have Changed Since LGBTQ+ History Month Started
February in the UK is dedicated to preserving, recognising and reflecting on the rich history of queer people and their experiences today.
Gemma Walton
Feb 24, 20225 min read
Nudl Funding Case Study - Key Wellbeing
Key Wellbeing needed funding for marketing support to develop skills and strategies to market their company globally and grow their clients.
Gemma Walton
Feb 20, 20222 min read
Marketing Planning For Your Business For 2022
Your marketing plan will determine the channels you want to use, and your promotion strategy will determine how those channels are used.
Gemma Walton
Feb 16, 20225 min read
NUDL Funding Case Study - Harvey & Hugo
Harvey & Hugo needed funding to boost their sales and marketing function in order to capitalise on current growth. They secured £33,000.
Gemma Walton
Feb 15, 20221 min read
Why Should You Set Up And Keep Up To Date Your Google My Business Page?
Did you know Google My Business (GMB) is still one of the most important and FREE tools you can use to promote your business!
Gemma Walton
Feb 8, 20225 min read
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