The Purple Blog

Effective marketing is about a lot more than making your business more visible. It’s about more than just putting your products and services in front of those people who are looking for them. It’s about building a brand that fosters loyalty and drives need.

Discover five essential marketing lessons UK small businesses can learn from KPOP bands to enhance their brand presence.

Learn how to collaborate easily with virtual teams. Discover best practices for businesses to effectively work with virtual marketing teams.

Learn how to elevate your brand with quality digital content. Discover tips & strategies to improve your content & enhancing your presence.

Learn about Gary Vaynerchuk's Taylor Swift Principle and Rule, and how they revolutionise marketing and community building.

Whether you're a start-up, small business, or a seasoned entrepreneur, the demand for effective marketing strategies is ever-present.

Explore why it's crucial for marketers to learn about AI, including 10 essential AI tools for marketing to enhance marketing strategies.

Top ten digital marketing tips specifically tailored to help your small businesses thrive throughout 2024 and beyond.

New AI writing tools like ChatGPT3 are powerful artificial intelligence-driven software tools that can help marketers create content quickly

From creating video content to tapping into digital creators, these trends will be shaping marketing strategies for 2023 and beyond.

Designers working with AI can produce designs more quickly and inexpensively because of the increased speed and efficiency that it offers.

AI tools are helping email marketers to improve their delivery, open rates, click rates, and revenues. They help convert leads into sales.

Just as any new medium, the metaverse will bring with it new challenges and opportunities for brands to promote themselves.

The digital marketing metaverse is going to be pretty cool. Understanding what it is and what it is capable of will give marketers an edge.

If you're looking for practical and actionable marketing tips to help you grow your small business and increase sales I can help with this.

Artificial intelligence marketing is a method of using customer data & AI concepts such as machine learning to predict the customer journey.

February in the UK is dedicated to preserving, recognising and reflecting on the rich history of queer people and their experiences today.

Key Wellbeing needed funding for marketing support to develop skills and strategies to market their company globally and grow their clients.

Your marketing plan will determine the channels you want to use, and your promotion strategy will determine how those channels are used.

Harvey & Hugo needed funding to boost their sales and marketing function in order to capitalise on current growth. They secured £33,000.