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  • Writer's pictureGemma Walton

Why It's Important for Marketers to Learn About AI and Essential AI Tools for Marketing in 2024

Updated: Jun 21

In the swiftly evolving landscape of digital marketing, artificial intelligence (AI) has emerged as a pivotal force, transforming how brands interact with consumers, streamline operations, and enhance decision-making processes. This blog post will look at why marketers should not only familiarise themselves with AI but actively integrate it into their strategies, ensuring they remain at the cutting edge of their field. You’ll also learn more about ten indispensable AI tools for marketing that are revolutionising the marketing industry.

A Group of Marketers analysing AI-driven data from their AI tools for marketing on a computer screen

The Advent of AI in Marketing

AI technology in marketing isn't just a trend; it's rapidly becoming a fundamental aspect of the marketing toolkit. By leveraging AI, marketers can decode complex consumer data and automate repetitive tasks. This section highlights the transition from traditional marketing practices to AI-driven methodologies.


Tailored Customer Experiences

One of the primary advantages of AI in marketing is its ability to personalise consumer interactions. AI analyses vast amounts of data to predict customer preferences and behaviours, enabling marketers to tailor their messaging and offers, which then increases the relevance and effectiveness of their campaigns.


Enhanced Decision Making

AI's ability to quickly process and analyse large datasets can also significantly enhance decision-making. Marketers can use AI to identify trends and insights that would be difficult to spot manually, making their strategies more data-driven and results-oriented.


Automation of Routine Tasks

Automation is another significant benefit, as AI can handle tasks such as campaign analysis, customer segmentation, and even content creation, freeing up marketers to focus on strategy and creative endeavours.


10 Helpful AI Tools for Marketing:

Here are ten AI tools designed to empower marketers by automating tasks, providing insights, and enhancing customer engagement strategies.


Salesforce Einstein is a comprehensive AI for CRM platform that enhances every aspect of customer interaction. It provides predictive analytics, machine learning, and natural language processing capabilities to help marketers personalise customer experiences at scale.


This tool uses AI to optimise marketing automation, content management, and lead analytics, ensuring that marketers can attract, engage, and delight customers more efficiently.


Google's AI-powered analytics tools help marketers understand customer paths and optimise marketing strategies based on real-time data. It can predict trends and alert marketers about significant changes in consumer behaviour.


IBM Watson Marketing leverages AI to provide insights into customer data, campaign effectiveness, and deliver personalised content, helping marketers create more engaging customer experiences.


Tool 5: Adobe Sensei

Adobe Sensei uses AI and machine learning to automate complex processes and deliver real-time insights across all Adobe Cloud products, significantly enhancing creative workflows and marketing strategies.


Marketo employs AI to streamline marketing processes and improve email marketing, lead management, and analytics, making campaigns more effective and efficient.


Tool 7: Chatbots

AI-powered chatbots can handle customer service and sales tasks, providing instant responses to customer inquiries and freeing up human resources for more complex issues.


Tool 8: SEMrush

This tool uses AI to enhance SEO strategies by analysing keyword trends, tracking search engine rankings, and offering insights for content optimisation.


Tool 9: Crayon

Crayon uses AI to track competitor activity across various digital channels, providing marketers with insights that can inform strategic decisions and competitive positioning.


Tool 10: PaveAI

PaveAI turns analytics data into actionable insights using AI, helping marketers understand the impact of their efforts and optimise their strategies accordingly. 

Marketers analysing AI-driven data from their AI tools for Marketing on a computer screen

10 Free Helpful AI Tools For Marketing:

Here are ten AI tools designed to empower marketers by automating tasks, providing insights, and enhancing customer engagement strategies.


Google Analytics offers powerful data analysis capabilities with AI integration to help marketers understand website traffic, user behaviour, and conversion patterns. It’s essential for optimising marketing campaigns and website performance.


Tool 2: Mailchimp

Mailchimp provides AI-driven marketing automation for email campaigns. It offers features such as A/B testing, segmentation, and behavioral targeting at no cost for basic plans, making it accessible for small businesses.


Powered by AI, Hootsuite Insights allows marketers to monitor social media for brand mentions, trends, and customer sentiment. This can help in adjusting strategies based on real-time data, available in the free plan with limited features.


Tool 4: HubSpot CRM

HubSpot CRM utilises AI to streamline customer relationship management. Marketers can use it to manage contacts, deals, and activities effortlessly. The free version offers a comprehensive suite of services suitable for small businesses.


Tool 5: Canva

Canva uses AI to offer design suggestions, photo editing, and layout optimisation, making it easier for marketers to create professional-looking graphics for their campaigns without any graphic design experience.


Tool 6: Zoho Social

Zoho Social provides AI-powered scheduling and optimisation features in its free plan. It helps in managing multiple social media profiles, scheduling posts for optimal engagement, and analysing social media traffic.


Tool 7: Keyword Tool

This tool uses AI to generate keyword suggestions based on Google searches. The free version offers useful insights for SEO and paid search campaigns, helping marketers identify popular keywords and phrases.


AnswerThePublic utilises search data to generate questions and topics that people are searching for related to any keyword. This free tool is excellent for content marketers looking to create relevant and engaging content.


Tool 9: allows marketers to build AI-driven chatbots for websites or social media platforms. The free version supports basic bots that can handle customer enquiries, improving engagement and response time.


Tool 10: Crayon

Crayon offers a free version that tracks and analyses competitor website changes using AI. This is crucial for marketers who need to stay updated on industry trends and competitor strategies.


The Future of Marketing with AI

As AI technology continues to evolve, its integration within marketing strategies is expected to deepen, leading to more sophisticated and highly personalised customer experiences. This section discusses future trends and potential advancements in AI that marketers should be prepared for.


Staying Ahead with AI Integration

Marketers who embrace AI technologies will find themselves at the forefront of innovation, ready to adapt to new challenges and opportunities in the digital landscape.


Ethical Considerations and AI

As marketers integrate more AI tools into their practices, it's crucial to consider the ethical implications, ensuring that AI is used responsibly and transparently to build trust with consumers.


The integration of AI into marketing not only streamlines operations but also enhances the accuracy and personalisation of customer engagements. Marketers who are adept at leveraging AI tools can anticipate consumer needs more effectively, delivering more impactful and timely interactions. As we look to the future, the role of AI in marketing is set to grow, heralding a new era of innovation and efficiency.



What are the primary benefits of using AI in marketing?

AI in marketing offers a range of benefits including increased efficiency through automation, enhanced personalisation of customer interactions based on data-driven insights, and the ability to make more informed decisions quickly. This leads to better customer engagement and potentially higher conversion rates.

How can AI improve customer experience?

Is AI in marketing expensive to implement?

Are there any risks associated with using AI in marketing?

How does AI help in content creation for marketing?

Can AI replace human marketers?

How should marketers get started with AI?


Check out these AI Online Courses now:


Remember, the digital revolution is happening now, and those who embrace AI & other innovative courses will lead the way.

Don't miss out on the opportunity to upskill and secure a brighter future for your business and career.


Take the first step today by enrolling in one of these BCS Accredited Online Courses, and let's shape the future together.

If you’re looking for help or support for a marketing project to help your business grow by improving your online presence, please check out the Digital Marketing Services I Provide.

Not sure or want to have a chat about this in more detail then please Contact Me directly.


You can also check out my podcast "Like Click Share" for digital and marketing tips and advice or head to the channel page on You Tube.



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