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The Purple Blog
Driving Digital Success Together

Dive into The Purple Blog for expert insights on digital marketing, AI, and more.
Stay ahead with my latest tips and trends including; top tips, how to guides, expert opinions, ideas and thought pieces to help you and your small business grow.

Gemma Walton
3 days ago6 min read
AI News: Latest Innovations in Marketing & Content Creation
Stay updated on AI in marketing, e-commerce, and content creation. OpenAI, Meta, Amazon, and TikTok introduce AI-driven innovations.
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Gemma Walton
Jan 312 min read
Outsourcing Digital Marketing for SMEs: How to Reclaim Your Time
Discover how outsourcing digital marketing tasks can save time for SME owners, improve growth, and enhance focus.
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Gemma Walton
Jan 273 min read
The Best Digital Marketing Strategies for 2025
Discover the top digital marketing strategies for 2025, including AI-driven SEO, cross-pollination marketing, and video content trends.
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Gemma Walton
Jan 213 min read
Top Digital Marketing Innovations for 2025: Transformative Strategies for Success
Explore the latest digital marketing strategies for 2025, from organic marketing and AI chatbots to LinkedIn newsletters and GPT-4.5.
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Gemma Walton
Sep 3, 20247 min read
AI in Marketing: How Small Businesses Can Leverage AI Tools to Compete with Big Brands
Discover how small businesses can use AI tools in marketing to compete with big brands. Learn how to leverage AI for your SME’s success.
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Gemma Walton
Aug 27, 20249 min read
The KPOP Content Machine: How to Create Content That Keeps Your Audience Coming Back
Learn how UK businesses can adopt KPOP's relentless content creation strategy to keep audiences engaged and coming back for more.
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Gemma Walton
Aug 25, 20245 min read
Top 10 Mistakes Small Businesses Make in Digital Marketing and How to Avoid Them
Digital marketing presents a range of opportunities for small businesses to grow, reach new customers, and increase their revenue.
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Gemma Walton
Jul 29, 20243 min read
KPOP's Marketing Magic: 5 Lessons UK Small Businesses Can Learn
Discover five essential marketing lessons UK small businesses can learn from KPOP bands to enhance their brand presence.
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Gemma Walton
Jul 16, 202412 min read
The Lisa from Blackpink Effect: What UK Businesses Can Learn from Her Branding and Marketing Strategies
Discover the impact of Lisa from Blackpink on music, fashion, and social media. What can UK businesses learn from her marketing strategies?
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Gemma Walton
Jul 2, 20248 min read
Collaborate Easily with Virtual Marketing Teams: Tips for Seamless Online Work
Learn how to collaborate easily with virtual teams. Discover best practices for businesses to effectively work with virtual marketing teams.
180

Gemma Walton
Jun 25, 20247 min read
From Novice to Expert: How to Elevate Your Brand with Quality Digital Content
Learn how to elevate your brand with quality digital content. Discover tips & strategies to improve your content & enhancing your presence.
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Gemma Walton
Jun 17, 202410 min read
What UK Companies Can Learn from KPOP's Marketing Strategies: A Focus on Blackpink
Discover what UK companies can learn from KPOP's marketing strategies, focusing on Blackpink's innovative and successful approaches.
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Gemma Walton
May 24, 20243 min read
What Does a Digital Product Manager Do?
In the fast-paced digital world the role of a Digital Product Manager is key for the successful navigation & management of digital products.
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Gemma Walton
May 14, 20244 min read
How AI is Revolutionising Content Creation for Small Businesses
AI is rapidly transforming the landscape of content creation, offering small businesses powerful tools to enhance their marketing & content.
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Gemma Walton
May 8, 20243 min read
AI Diploma Online Course: Your Gateway to Advanced Career Opportunities
The world of AI is expanding rapidly, revolutionising how we work, think & interact. With this course you can boost your career & earnings.
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Gemma Walton
May 6, 20245 min read
Proven Digital Marketing Strategies to Scale Your Small Business in 2024
In the fast-evolving landscape of digital marketing, small businesses have a range of opportunities to amplify their online presence & grow.
330

Gemma Walton
Apr 29, 20247 min read
Why It's Important for Marketers to Learn About AI and Essential AI Tools for Marketing in 2024
Explore why it's crucial for marketers to learn about AI, including 10 essential AI tools for marketing to enhance marketing strategies.
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Gemma Walton
Oct 3, 20233 min read
Why Marketers and Business Owners Must Upskill in AI for a Competitive Edge
In today's rapidly evolving digital landscape, staying ahead of the curve is essential for marketers and business owners alike.
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Gemma Walton
Jul 27, 20232 min read
Exciting Updates to the Duco Digital Training Website
The new Duco Digital Training Website is live. Their team has been working heard to bring you more optimised & enriched learning experience.
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Gemma Walton
Jul 23, 20235 min read
Exploring the Cost Effectiveness of White Label Crypto Exchange Solutions
Cryptocurrencies have gained significant popularity in recent years, and with that the demand for crypto exchange platforms has also surged.
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