Modern Marketing Solutions To Boost Customer Loyalty

Data shows that around 70% of customers believe they are loyal to certain brands, stores or businesses. Building a loyal client base is hugely beneficial for companies. It helps to increase sales, improve ROI and enhance brand image and reputation.

There are several ways to encourage loyalty, including modern marketing solutions. In this guide, we’ll outline some effective strategies to try. 

Rewards, loyalty schemes and perks

Introducing rewards, loyalty schemes and perks is one of the best ways to encourage repeat purchases and persuade customers to stay loyal to your brand, product or store. Statista figures suggest that almost 60% of customers spend more when they are part of a rewards scheme, while 40% of participants recommend their favourite brands to friends and relatives.

Rewards programmes are mutually beneficial. They provide access to exclusive discounts, perks and sales for consumers and increase sales for retailers and brands. 

Implementing a rewards scheme is one phase of the process. The second part is to market the programme to encourage existing customers to take advantage of promotions and bonuses and convince new customers to sign up and choose your brand over others. You can do this by including information on your website and social media accounts, incentivising referrals, using targeted CTAs and sharing client reviews. 

Enhancing customer service

Top-class customer service is one of the main reasons why customers select the same brands and businesses time and time again. As a company owner, you can utilise outstanding customer service to build an excellent reputation, gain a competitive advantage over other brands and make your brand stand out. It’s also important to recognise the impact of poor customer service. A single negative experience can put customers off for good. In addition, there’s a risk of dissatisfied customers sharing their views via online reviews.

There are multiple ways to improve ratings and scores. You could build a chatbot for customer service to provide 24/7 support and advice for your clients and answer questions and analyse data and feedback to address weaknesses and pain points. Other methods include providing customer service training for your employees and implementing company policies and guidelines. 

Personalising interactions and marketing materials

Studies show that personalisation can supercharge sales and conversion rates. From tailored offers and promotions to targeted marketing channels and methods, you can increase your chances of success by customising your approach. Customers are more likely to snap up personalised offers and adding a personal touch can also help you improve your brand image and build strong relationships.

Personalising communications and marketing campaigns can also help you cater to consumer preferences and new trends. Data indicates that over 75% of consumers feel frustrated when brands don’t deliver personalised engagement. 

Boosting customer loyalty has wide-ranging benefits for your business. If you run a company, there are several ways to use modern marketing solutions to encourage brand loyalty.

Key areas to focus on include rewarding loyalty through bonus schemes and perks, personalising marketing campaigns, messaging and communications, optimising customer service and building strong, long-lasting relationships with your customers. 

Need a smarter way to keep your business visible on LinkedIn? I rate ContentSwarm* — and you can save 20% on your subscription with the code GEMMA.

Let me be your Virtual Digital & Marketing Support, helping your business with website updates, social media content creation & getting found online for the products/services you offer.

If you’re looking for help or support for a marketing project to help your business grow by improving your online presence, please check out the Digital Marketing Services I Provide.

Not sure or want to have a chat about this in more detail then please Contact Me directly.

Are you looking to upskill and learn more about AI, Business Analysis, Data Protection?

Check out these Online Courses now.