The Purple Blog

A fantastic digital strategy is your stepping stones in making it in the digital sphere. A digital strategy is not just creating a website or posting to social media. It involves devising an overall plan that integrates technology, marketing, consumer behaviour and more. To stand out amongst your competitors online and create real differentiation, certain elements must remain non-negotiable. These non-negotiables form the basis of a fantastic digital strategy.

Copy is an extremely important element when it comes to running a business, especially within the marketing department. Everything that your customers or users engage with is influential when building brand trust and converting consumers into paying customers.

There are too many people out there who make marketing their business the most difficult thing in the world, but it isn’t. Yes, it is vital to your business success, and yes, you do need to get it right if you want to see the best possible results for your business, but that doesn’t make it overly complicated. You just need to make sure that you’re doing the right things, and getting the right help, and that’s where we come in.

Data shows that around 70% of customers believe they are loyal to certain brands, stores or businesses. Building a loyal client base is hugely beneficial for companies. It helps to increase sales, improve ROI and enhance brand image and reputation. There are several ways to encourage loyalty, including modern marketing solutions. In this guide, I’ll outline some effective strategies to try. 

Learn how to use AI tools like ChatGPT to plan content faster and more consistently. This guide is built for small business owners who want clear, helpful support (without losing their brand voice).

LinkedIn is still where B2B conversations, leads and decision-making happen. If you’re a consultancy, service provider, recruiter or tech business — your LinkedIn presence matters.

Stay updated on AI in marketing, e-commerce, and content creation. OpenAI, Meta, Amazon, and TikTok introduce AI-driven innovations.

Discover how small businesses can use AI tools in marketing to compete with big brands. Learn how to leverage AI for your SME’s success.

In today's rapidly evolving digital landscape, staying ahead of the curve is essential for marketers and business owners alike.

This article discusses the top digital marketing trends for 2023 and beyond, including including AI, Machine Learning and content creation.

New AI writing tools like ChatGPT3 are powerful artificial intelligence-driven software tools that can help marketers create content quickly

Designers working with AI can produce designs more quickly and inexpensively because of the increased speed and efficiency that it offers.

In addition to literally writing the content for you, AI content tools can help identify what you need to write and how you need to write.