The Purple Blog

A fantastic digital strategy is your stepping stones in making it in the digital sphere. A digital strategy is not just creating a website or posting to social media. It involves devising an overall plan that integrates technology, marketing, consumer behaviour and more. To stand out amongst your competitors online and create real differentiation, certain elements must remain non-negotiable. These non-negotiables form the basis of a fantastic digital strategy.

There are too many people out there who make marketing their business the most difficult thing in the world, but it isn’t. Yes, it is vital to your business success, and yes, you do need to get it right if you want to see the best possible results for your business, but that doesn’t make it overly complicated. You just need to make sure that you’re doing the right things, and getting the right help, and that’s where we come in.

Data shows that around 70% of customers believe they are loyal to certain brands, stores or businesses. Building a loyal client base is hugely beneficial for companies. It helps to increase sales, improve ROI and enhance brand image and reputation. There are several ways to encourage loyalty, including modern marketing solutions. In this guide, I’ll outline some effective strategies to try. 

In the fast-evolving landscape of digital marketing, small businesses have a range of opportunities to amplify their online presence & grow.

If you’re a business owner & you’re not using Google My Business, you're missing out on the opportunity to connect with potential customers.

From creating video content to tapping into digital creators, these trends will be shaping marketing strategies for 2023 and beyond.

Content marketing has changed as users’ engagement with web content is changing all the time. But what has changed over the last 5 years?

Just as any new medium, the metaverse will bring with it new challenges and opportunities for brands to promote themselves.

You can expand your business's online presence by incorporating expert SEO campaigns, leveraging the power of social media and influencers.