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  • Writer's pictureGemma Walton

Mastering Google My Business A Key to Your Success

Updated: Apr 9

If you’re a small business owner and you’re not using Google My Business yet, you're missing out on a huge opportunity to connect with potential customers and grow your business.

Google My Business is a free tool that allows you to create and manage your business profile on Google Search and Maps. When someone searches for your business name or a related keyword, your Google My Business listing will appear on the right-hand side of the screen.

Mastering Google My Business A Key to Your Online Success

This is a great way to get your business in front of people who are already interested in what you have to offer.

But Google My Business is more than just a directory listing. It's also a powerful marketing tool that can help you:

  • Improve your local SEO: Google My Business is a major factor in local search rankings, so having a complete and optimised listing can help your business show up higher in search results for relevant keywords.

  • Get more customer reviews: Google My Business makes it easy for customers to leave reviews of your business. Positive reviews can help build trust and credibility with potential customers, and they can also boost your search rankings.

  • Drive traffic to your website: Your Google My Business listing includes a link to your website, so it's a great way to get people from Google to visit your site and learn more about your business.

  • Connect with customers on Google Maps: Google Maps is one of the most popular ways for people to find local businesses. When you have a Google My Business listing, your business will appear on Google Maps, making it easy for people to find your address, directions, and hours of operation.

  • Showcase your products and services: Google My Business allows you to add photos, videos, and descriptions of your products and services to your listing. This is a great way to give potential customers a preview of what you have to offer.

  • Run targeted ads: You can use Google My Business to run targeted ads to people who are searching for businesses like yours in your local area. This is a great way to reach new customers and grow your business.

  • Get insights into customer behaviour: Google My Business provides insights into how people are interacting with your listing, such as how many people are viewing it, how often they're clicking on your website link, and what keywords they're using to find your business. This information can help you improve your marketing strategy.

  • Manage your business reputation: Google My Business makes it easy to respond to customer reviews and address any negative feedback. This is important for managing your business reputation and building trust with potential customers.

  • Stay competitive in the online marketplace: More and more businesses are using Google My Business, so it's important to have a listing if you want to stay competitive.

So, if you're a small business owner, I encourage you to create a Google My Business listing today. It's free, easy to use, and can have a big impact on your business success.

Mastering Google My Business A Key to Your Success

10 reasons why a business should add Google My Business into its online marketing strategy:

  1. Increase visibility in search results

  2. Improve local SEO

  3. Get more customer reviews

  4. Drive traffic to your website

  5. Connect with customers on Google Maps

  6. Showcase your products and services

  7. Run targeted ads

  8. Get insights into customer behaviour

  9. Manage your business reputation

  10. Stay competitive in the online marketplace

Once you've created a Google My Business listing, be sure to verify it. This will help ensure that your listing is accurate and trustworthy.

I hope this blog post has been helpful. If you have any questions about Google My Business, please leave a comment below or check out my other blog post:

If you’re looking for help or support for a marketing project to help your business grow by improving your online presence, please check out the Digital Marketing Services I Provide.

Not sure or want to have a chat about this in more detail then please Contact Me directly.

Are you looking to upskill and learn more about AI, Business Analysis, Data Protection? Check out these Online Courses now.

You can also check out my podcast "Like Click Share" for digital and marketing tips and advice or head to the channel page on You Tube.

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