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The Purple Blog
Driving Digital Success Together
Welcome to The Purple Blog.
Your go-to for expert insights on digital marketing, AI, and more.
Stay ahead with practical tips, how-to guides, expert opinions, and fresh ideas—designed to help you and your small business grow with confidence.
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SEO for Small Businesses: A Comprehensive Guide to Growing Your Online Presence
Discover the essential guide to SEO for small businesses with practical tips, a checklist, and FAQs to boost your online presence.
Gemma Walton
Aug 12, 20248 min read
Mastering Google My Business A Key to Your Success
If you’re a business owner & you’re not using Google My Business, you're missing out on the opportunity to connect with potential customers.
Gemma Walton
Nov 7, 20233 min read
Small Business Success: Top Digital Marketing Tips for 2024
Top ten digital marketing tips specifically tailored to help your small businesses thrive throughout 2024 and beyond.
Gemma Walton
Oct 31, 20234 min read
Navigating the Social Media Landscape: 10 Trends for Small Businesses in 2023 and Beyond
The digital landscape is constantly shifting. So, what are the 10 latest social media trends to look out for in 2023 and beyond?
Gemma Walton
Oct 17, 20234 min read
Boosting Your Small Business: Why Google My Business is Still a Must-Have Tool in 2023
In the huge and ever-growing world of online marketing, it's easy for small businesses to get lost in the mix. But there’s one must have!
Gemma Walton
Oct 5, 20233 min read
Tips To Keep Up To Date With Changes To Social Media Channels
By spending time on social media platforms and news on a daily or weekly basis, you can get a solid understanding of trends and changes.
Gemma Walton
Sep 17, 20224 min read
How Do You Work Out The Best Social Media Channels To Use For Your Business
Not every social media platform is the right fit for a company, you should invest time and expertise on the right ones for your audience.
Gemma Walton
Sep 8, 20225 min read
How Do You Perform An SEO Audit
Performing an SEO audit is a great way to evaluate your websites ranking and help you improve your sites online performance.
Gemma Walton
Sep 1, 20225 min read
Top Tips For SEO In 2022
These SEO tips can help you rank better on Google, Bing, and other search engines, increase visibility and drive more traffic to your site.
Gemma Walton
Jul 13, 20224 min read
How To Improve Your Online Presence In 2022
You can expand your business's online presence by incorporating expert SEO campaigns, leveraging the power of social media and influencers.
Gemma Walton
May 17, 20224 min read
Case Study - Pennington Funeral Services
Check out this Case Study about Pennington Funeral Services who I helped get online with Google My Business and Facebook and a simple site.
Gemma Walton
Mar 30, 20222 min read
Case Study - Flourish Unlimited
Check out this Case Study about how I supported Lucy Patterson from Flourish Unlimited by working with her clients on their digital strategy
Gemma Walton
Mar 30, 20222 min read
Why Should You Set Up And Keep Up To Date Your Google My Business Page?
Did you know Google My Business (GMB) is still one of the most important and FREE tools you can use to promote your business!
Gemma Walton
Feb 8, 20225 min read
12 Tips For Local SEO For Your Small Business
Local SEO is optimisation for a business with a local location that serves an area e.g. Sunderland rather than a national head office.
Gemma Walton
Jan 18, 20226 min read
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