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  • Writer's pictureGemma Walton

Tips To Keep Up To Date With Changes To Social Media Channels

Updated: Apr 24

You can read a wide variety of blogs and news stories that focus on social media channels, listen to podcasts for perspectives on how people are incorporating the changes, or attend trainings and live conferences. All of these will help you with tips to keep up to date with changes to social media channels. By spending time on social media and news on a daily or weekly basis, you can get a solid understanding of trends and changes. Whether this is a critical component of your work, or simply a personal hobby, staying up-to-date with social media trends and platform news is a crucial component of being well-versed in the digital landscape. It can seem overwhelming trying to stay on top of constantly changing social media trends without investing a substantial amount of time -- these tips can help you keep on top of things without giving up much of your time.

Tips To Keep Up To Date With Changes To Social Media Channels

Using these tips can help you utilise time effectively and keep yourself on top of things. With that said, there are some tools and tips that you can use to help stay on top of trends as they arise. It sounds way too good to be true, but there are blogs and bloggers who bless our marketing minds with actionable insights on the latest predictions, trends, and best practices for the virtual world.

Creating a list of top voices on social media also helps you keep up to date on the latest trends happening in social media. Social Bookmarking can help you keep on top of social media, as people are bookmarking new and interesting sources of news when it comes out. If you enjoy staying updated and getting your news straight after it is published, then social listening tools may be a good fit.

Most of your favourite social media sites have a newsroom or blog, so be sure to bookmark a few, like Facebooks newsroom, SnapChats business blog, Pinterests newsroom, and The Cyphers Agencys Push n Pull blog, to easily browse. In addition to logging in to your social accounts on a regular basis, also consider subscribing to major social sites blogs. Make sure you subscribe to the news sites on social media via their newsletters, as well as follow them on their social accounts, so that you are getting live updates of everything that is happening in social media.

Following social media influencers will make sure that their tips and tricks are always fresh in your newsfeed, and give you valuable insight into improving your company’s presence online. As policies and best practices shift, even as government regulations impact major social media sites, it is in our best interest as social media marketers to educate ourselves and keep on top of how to fully utilise these platforms.

Staying up-to-date with all changes to Facebook, Twitter, Instagram, LinkedIn, or YouTube is critical for social media marketing, and can be quite challenging. New platforms, latest updates, features and functionalities are not easily kept up to date.

Between new platforms, changes to algorithms, and constantly evolving marketing strategies, it can seem as though you are playing catch-up, just trying to keep afloat. With new platforms emerging daily, it can be difficult to find the right balance.

Users are creating and engaging in challenges in an active way, and this is likely creating new trends. Monitor updates on social media, which can benefit your company by seeing how people respond and utilise those new features, products, and platforms.

Taking some time every week to review new features that are rolling out on every platform can help you figure out what your company can leverage to stay relevant. Another good way to keep abreast of emerging trends is simply by following the influencers in your industry. Another trick for staying up to speed with trends while using Instagram is following larger meme accounts.

Tips To Keep Up To Date With Changes To Social Media Channels

Most posts these meme accounts create content around are related to either a trending topic or breaking news. Influencers and celebrities posting to TikTok will also get popular, as well as giving you an idea about trends. You may also want to keep an eye out for experts on Facebook or Instagram, which often go live to the platform when major news is dropped.

Industry analysts are often the first ones to know these changes, so frequent sites such as Twitter will let you know as updates are released. Industry analysts summarise and comment on the different updates on sites such as Twitter, Facebook, LinkedIn, and more. Fortunately for you, writers and analysts are summarising and commenting on emerging issues at a relatively small number of news sites. To ensure that you are always updated on the content, you can either add blogs to your RSS feed or sign up for the newsletters.

Subscribing to newsletters, however, is the most convenient solution, since you will receive the latest news directly to your inbox once it appears. Take the guesswork out of knowing when a new blog post or piece of information has been published, and have it sent directly to your inbox, by signing up for industry-specific email lists. I agree, staying on top of things is challenging -- but staying on top of things and informed about breaking news does not need to be a burden.

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