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  • Writer's pictureGemma Walton

How Do You Work Out The Best Social Media Channels To Use For Your Business

Updated: Apr 24

As you are likely aware, every social media channel serves a different kind of audience and content, and this is something that you need to take into consideration when building out your strategy. Once you have familiarised yourself with a number of social media platforms, identify the places your audience spends their time so you know that you're going to be using the best social media channels for your business. Not every social media platform is the right fit for every company, so you should invest time and expertise on platforms that are more likely to reach and engage with your target audience. You cannot create content that resonates with every person on social media, but it needs to generate engagement with your audience.

By choosing the best social media channels for your brand, and tailored key messages to each, you can reach your target audience better. Using the right social media channels for your business, you will be able to reach a more focused, engaged audience without breaking the budget for paid ads. You can use a media platform that helps you keep a social presence across multiple media sites, helping you stay engaged with your marketing strategy easily. You can also use social media to broaden your audiences for your local business.

How Do You Work Out The Best Social Media Channels To Use For Your Business

You can use various social channels to target a variety of audiences, or meet different business goals. Building your brand using social media may seem like a big commitment, given all of the platforms available, but using social media to communicate with your audience and organically grow your brand is easier than ever. No matter your company’s size, social tools can help you connect with your audience better, reach new prospects, and raise your brands visibility. If your small business is not on social media, you may be missing out on a lot of valuable opportunities, including new customers, insights about your brand, and opportunities to engage with audiences and competitors.

The right social media platform for you will depend on your business’ nature, your audiences preferences, and your goals. You might be completely fine (and comfortable) using Facebook, but as a business owner, you need to know where to and how to promote your brand depending on each social media channels demographics and culture. When you evaluate Facebook as a potential platform, consider your business goals carefully.

Because while Facebook may be the biggest, easiest platform for building an audience of prospects, you are going to need a ton of money and time to reach them. The disadvantage to Facebook is that reaching a new audience can be difficult; because of the sheer size of the population on Facebook, there is limited reach of your posts -- even within your own network. If you are looking to get new business, Facebook might not be the best choice, but if you are building up a loyal clientele and you need a way to stay in touch with them, this is an excellent option for your business. Having a Facebook Page is essential to business: A robust presence on Facebook is a great way to form authentic connections with customers, generate new leads, and keep up to date with the public.

For instance, you might use Facebook to grow an audience and generate leads, while Twitter is used to provide customer support.

Limit your footprint to the online marketing platforms that help you reach a large portion of the public. Not only will you be able to reach a wider audience, you can reach the people who are searching for you. Once you get a good idea of the demographic, you can then create and market your business profile in order to attract every prospective client within that demographic.

Once you define your audience, you can build Buyer Personas, which help you figure out how best to talk to your audience. Once you have defined your audience, you will want to determine goals for your audience. To find that, you will identify what platforms your audience uses, looking at user demographics for each.

How Do You Work Out The Best Social Media Channels To Use For Your Business

To help you decide where to focus your social media efforts, build profiles for the groups you are targeting, including basics like gender, income, geographical area, and occupation, and then look at user profiles on the social media channels below to find out where your audience is most likely to be. Most social media sites offer a built-in audience insights tool that can help you determine who uses a given platform. Social listening tools will be particularly useful for researching your current audience. Using a social listening tool like Sprout Social will help you perform analysis on your current followers.

Looking at how active your competitors are on social media, and how engaged their followers are with what they are posting, will give you valuable insights which you can then copy, to ensure success for your own strategies. Analyse presence, posts, and audiences to understand what drives their consumers to engage in meaningful ways across these platforms, and how you can improve your social media strategy. If you choose to use Instagram (which you should likely), conduct a little market research to ensure that your audience is on Instagram, set up a consistent posting schedule, and keep photos engaging and relevant to your brand (no more Tuesday Night Dinner Snapshots).

The flavour of your social platform is the basis upon which you should base content, ads, and even posting schedules. Only by doing this will you determine which is the most profitable social platform for your company. We all go over the top seven popular social media platforms, so you can decide which makes the most sense for your brand, your audience, and your goals. You’ll also want to take into account how active your audience is on each platform.

Create and share a variety of types of content on social media platforms, including blog posts, infographics, news, photos, and videos. Not only do you get a bigger reach, it also adds variety to the content that you are giving to your audience. But make sure you keep analysing your insights and stats to see what types of posts are working and not by their engagement rates as this will give you a great ideas as to what your audience wants to see from you on each channel.


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