The Purple Blog

If you want to market your auto business, then you have come to the right place. This guide will help you to make the right changes, so you can make sure that you are not only getting the result you need out of your business but that you are also getting the sales you need to power forward and surpass your competition.

A fantastic digital strategy is your stepping stones in making it in the digital sphere. A digital strategy is not just creating a website or posting to social media. It involves devising an overall plan that integrates technology, marketing, consumer behaviour and more. To stand out amongst your competitors online and create real differentiation, certain elements must remain non-negotiable. These non-negotiables form the basis of a fantastic digital strategy.

There are too many people out there who make marketing their business the most difficult thing in the world, but it isn’t. Yes, it is vital to your business success, and yes, you do need to get it right if you want to see the best possible results for your business, but that doesn’t make it overly complicated. You just need to make sure that you’re doing the right things, and getting the right help, and that’s where we come in.

Data shows that around 70% of customers believe they are loyal to certain brands, stores or businesses. Building a loyal client base is hugely beneficial for companies. It helps to increase sales, improve ROI and enhance brand image and reputation. There are several ways to encourage loyalty, including modern marketing solutions. In this guide, I’ll outline some effective strategies to try. 

Effective marketing is about a lot more than making your business more visible. It’s about more than just putting your products and services in front of those people who are looking for them. It’s about building a brand that fosters loyalty and drives need.

Learn how to use AI tools like ChatGPT to plan content faster and more consistently. This guide is built for small business owners who want clear, helpful support (without losing their brand voice).

Stay informed with the latest AI tools for small businesses, digital platform updates & regulatory changes from April 2025, tailored for business owners.

LinkedIn is still where B2B conversations, leads and decision-making happen. If you’re a consultancy, service provider, recruiter or tech business — your LinkedIn presence matters.

Learn how UK small businesses can leverage metaverse and AI technologies inspired by Aespa's digital innovations to stay ahead in the digital world.

In digital marketing, creativity alone isn’t enough. To get results, you need strategy and thats where business analysis techniques come in.

Discover how personalised marketing strategies can boost engagement and conversions. Learn the benefits of tailoring your strategies.

Stay updated on AI in marketing, e-commerce, and content creation. OpenAI, Meta, Amazon, and TikTok introduce AI-driven innovations.

Discover how outsourcing digital marketing tasks can save time for SME owners, improve growth, and enhance focus.

Discover the top digital marketing strategies for 2025, including AI-driven SEO, cross-pollination marketing, and video content trends.

Explore the latest digital marketing strategies for 2025, from organic marketing and AI chatbots to LinkedIn newsletters and GPT-4.5.

Discover how small businesses can use AI tools in marketing to compete with big brands. Learn how to leverage AI for your SME’s success.

Learn how UK businesses can adopt KPOP's relentless content creation strategy to keep audiences engaged and coming back for more.

Digital marketing presents a range of opportunities for small businesses to grow, reach new customers, and increase their revenue.

Discover the essential guide to SEO for small businesses with practical tips, a checklist, and FAQs to boost your online presence.

Discover five essential marketing lessons UK small businesses can learn from KPOP bands to enhance their brand presence.