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The Purple Blog
Driving Digital Success Together
Welcome to The Purple Blog.
Your go-to for expert insights on digital marketing, AI, and more.
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When Digital Legacies Matter: Planning Your Online Footprint After You’re Gone
The rest of us spend years cultivating an internet legacy without stopping to think about who will inherit it after we’re gone. Social media postings, blogs, photos, broadcasts, newsletters, even inactive accounts, they all persist long after life is lived and done.
Gemma Walton
Oct 33 min read
Navigating the Social Media Landscape: 10 Trends for Small Businesses in 2023 and Beyond
The digital landscape is constantly shifting. So, what are the 10 latest social media trends to look out for in 2023 and beyond?
Gemma Walton
Oct 17, 20234 min read
The Social Media Revolution: Why UK Small Businesses Should Get on Board
If you’re a UK small business and you’re not already harnessing the power of social media, you're missing out on a golden opportunity.
Gemma Walton
Oct 12, 20234 min read
What Are The Social Media Trends For 2023?
Major social media platforms like Twitter, Facebook and LinkedIn are improving their video content to catch up with TikTok.
Gemma Walton
Feb 7, 20235 min read
Tips To Keep Up To Date With Changes To Social Media Channels
By spending time on social media platforms and news on a daily or weekly basis, you can get a solid understanding of trends and changes.
Gemma Walton
Sep 17, 20224 min read
What Has Changed In Digital Marketing Over The Last Five Years?
Content marketing has changed as users’ engagement with web content is changing all the time. But what has changed over the last 5 years?
Gemma Walton
Aug 16, 20225 min read
How Will The Metaverse Affect How Brands Do Social Media
Just as any new medium, the metaverse will bring with it new challenges and opportunities for brands to promote themselves.
Gemma Walton
Jun 24, 20225 min read
How To Improve Your Online Presence In 2022
You can expand your business's online presence by incorporating expert SEO campaigns, leveraging the power of social media and influencers.
Gemma Walton
May 17, 20224 min read
Case Study - Organic Pilates
Check out this Case Study about Organic Pilates who I helped with their digital strategy, some marketing automation and online presence.
Gemma Walton
Apr 2, 20222 min read
Case Study - Vibrant Thinking
Check out this Case Study with Vibrant Thinking who I helped develop their digital strategy, personas, key message and with video creation.
Gemma Walton
Apr 1, 20222 min read
The Importance Of A Social Media Plan
Social media marketing can help you build a dedicated audience where people will share your content and support you.
Gemma Walton
Feb 1, 20223 min read
Why Do You Need To Create A Social Media Strategy For Your Business For 2022?
If you don't, you are putting your business at risk as your competitors will have one and as a result, could start to take over your share.
Gemma Walton
Jan 28, 20225 min read
Social Media Trends for 2022
We don’t yet know what these localised social media platforms will look like, but we anticipate that they may follow use cases such as Yelp.
Gemma Walton
Jan 11, 20224 min read
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