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  • Writer's pictureGemma Walton

Why Do You Need To Create A Social Media Strategy For Your Business For 2022?

Updated: May 14

If you don't, you are putting your business at risk as your competitors will have one and as a result, could start to take over your market share and gain access to your clients! Social Media is by far one of the best ways to reach customers and spread the word about your products and services.

Whether it's building a personal brand or trying to get your business noticed, if you want to be heard on social media then short videos are your tool and need to be part of your social media strategy for 2022. Video is also a great way to humanise your brand and show the people behind your product or service.

Man Sat With Back To Wall Arms Crossed With Social Media Icons On

Building brand awareness means spreading the word about your business to your target audience and you can do this through social media. To achieve this, you need to focus on the group and create a public awareness campaign and let them know why you’re best. You can start by researching your competitors and their customers social campaigns to see how they’re getting their message across and what’s working for them. Look to see what keywords they’re using as if their campaigns are working well then there will already be traffic for those keywords. Similarly, if you're going to get involved in influencer marketing, you need to make sure you're bringing in influencers whose audience matches your target market. So, again you need to do your research.

By studying the presence of your competitors in social networks, you can get a lot of useful information on how to form your own strategy. It doesn't hurt to find out what your competitors are missing, as you can turn that to your advantage and potentially target their disgruntled customers.

Identifying the areas that drive the most traffic to your competitors can help you hone and refine your social media strategy to create a successful plan for your marketing team. Understanding your audience, business goals, and the latest trends can help you develop an effective social media strategy for 2022 and beyond.

Once you have defined your audience, you will have a better understanding of the platforms you are most likely to reach them on. The better you can understand the demographics and psychographics of your target market, the better you can reach them on your social media. To be successful at this, you need to have a clear understanding of your customer base. This way you can create content they like, comment and share it.

Building a buyer persona will let you know exactly who your audience is and what they want to see. You might find that not all your audience is on a particular channel and if they’re not then you might want to weigh up the fact that it might not be worth putting a lot of effort if any at all into a particular channel if it’s not right. Equally you might find you have potential clients across all channels, if that’s the case then you need to make sure your posts are designed and written in the right way for that channel to make sure you get the best engagement that hopefully will then turn into leads and sales.

Abstract Multi Coloured Head With Abstract Network Lines

If you decide you want to use influencers to promote your product or service on social media then you need to select influencers whose followers match your target audience and provide quality content to their audiences. People that engage with their favourite influencers means that you have the potential for those people to become your social media followers as well. This is because social platforms target your posts and ads to people who are interested in what you have to offer. People buy off people but the posts that are shared need to be genuine and your potential audience needs to relate to them. It’s no good using an influencer, no matter how big their reach, that your potential audience knows would never use your product or service as this could have a negative effect and damage your brand.

Influencer marketing was very popular during 2020-2021 and will continue to be successful in 2022. In fact, brands are now moving away from one-off campaigns with well-known celebrities and industry influencers, focusing instead on long-term strategies. contract for several months. This has been mentioned as one of the key trends for 2022 and might even be cheaper than some other methods of marketing.

In the face of such fierce competition, it is difficult to present yourself as an attractive brand. Therefore, it is essential to create a social media marketing strategy, a plan that guides your business and measures its success. The following guide will help you with social media marketing, whether you're a beginner or want to double-check your goals in 2022. Take the time to define your social goals - this is the first step to achieving them, whether you want to create more followers or a more active community.

Brightly Coloured Abstract Female Face Next To Social Media Icons

Whichever social media platform you choose in 2022, remember that your company or brand has a different personality and it would be best if you plan different social media strategies for yourself and your organisation. You can't - and shouldn't - be present on all social media channels, but deciding which social networks to participate in and creating internal best practices and tactical plans for each of those networks will be an important part of your social media marketing strategy.

Summarise your current activities by conducting a comprehensive audit. Monitor your campaigns to see what works and what doesn't, what can be improved and what needs to be completely changed. See what works, change what doesn't work, test and analyse the results.

Make sure you make the most of a feature or trend as soon as it launches. Check it often to stay on track, but don't be afraid to make changes to better reflect new goals, tools, or plans. When updating your social strategy, be sure to let everyone on your team know about it. This way everyone can work together to help your business get the most out of your accounts.

Make sure you use social listening tools to see how your audience is talking about you

A social media strategy has many moving parts, but with this comprehensive guide you'll be able to create a social media plan tailored to your business' specific marketing needs.

Creating a social media strategy happens before you start creating and publishing your content. And when you have a written action plan, everyone on your team will follow the same script and work towards the same goals, achieving a consistent brand image and tone.

Research shows that marketers with a written strategy are 313% more likely to report success, so it’s important to take it seriously and do your homework!

Some other useful links:

Check out Episode 2 of the Like Click & Share Podcast where we discuss "How To Capture & Retain Audiences On Social Media."

Check out Episode Episode 12 of the Like Click & Share Podcast where we discuss "Digital Marketing Trends for 2022."

Struggling with Social Media Strategy, planning and management? I can help!

If you’re looking for help or support for a marketing project to help your business grow by improving your online presence, please check out the Digital Marketing Services I Provide.

Not sure or want to have a chat about this in more detail then please Contact Me directly. 


Want to upskill in AI, Machine Learning, Data Protection, Business Analysis, Digital Product Management, IT and other online course topics so you can earn more? Check out these BCS Accredited Online Courses and Enrol Now. 


You can also check out my podcast "Like Click Share" for digital and marketing tips and advice or head to the channel page on You Tube.


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