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The Purple Blog
Driving Digital Success Together

Welcome to The Purple Blog.
Your go-to for expert insights on digital marketing, AI, and more.
Stay ahead with practical tips, how-to guides, expert opinions, and fresh ideas—designed to help you and your small business grow with confidence.
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Managing Your Business's Tech Costs Without Depriving Yourself
Most modern businesses are driven by tech. That statement shouldn’t come as a surprise to anyone. However, it also shouldn’t be a given that new tech is always the answer, especially when it can cause your costs to grow out of control. Here, we’re going to look at how you can make sure that tech remains a valuable tool without becoming an unbearable weight on your budget.

Gemma Walton
2 days ago3 min read


Why You Should Consider a Loan for Your Business
When it comes to debt, whether it’s financial or personal, it’s easy to see things in black and white. Debt is bad; it’s as simple as that. But there’s a difference between uncontrolled debt, which is a constant drain on your finances and can cripple your credit, and controlled debts. Loans are a financial tool, and rather than only being used to bail you out or buy things you don’t need, they can be used to further your business interests.

Gemma Walton
2 days ago3 min read


7 Ways Your Business Could Be Owed Money
When you’re a business owner, you naturally focus on sales and growth as a way of boosting your bottom line. This is, of course, the best way to make money over the years and ensure you are building a successful company. Still, you know what? There are often other sources of revenue that you may be missing out on.

Gemma Walton
4 days ago3 min read


4 Key Ingredients for Your Company’s Growth in the Years Ahead
Growth. This is one of those words that is both exciting and terrifying at the same time. Any business owner needs it, but that’s not always so close, like you’ve got the horizon, but the way to it always feels like a curve.

Gemma Walton
Dec 10, 20253 min read


5 Things Every UK Business Person Needs To Know
The first thing that every UK businessperson needs to know about is that having an online presence is crucial. An online presence means a custom-built website, along with great SEO and a robust social media presence, too.

Gemma Walton
Nov 14, 20253 min read


Here's How You Can Do Well In The Business World
If you are in the process of starting your very own business then you may be on the lookout for some top tips that will ensure you don’t fail before you’ve even begun. You may already be aware that a high number of businesses fail each year. This can be due to many reasons including running out of money or not having the knowledge needed to thrive.

Gemma Walton
Nov 9, 20253 min read


The Most Important Employee Wellbeing & Needs You Must Ensure You're Fulfilling
When you’re running any business, it’s important to understand that the contract with your employees goes well beyond simply exchanging a pay-check for work. Humans aren’t simple machines that have an input and an output; they have a complex web of needs that you need to ensure that you’re fulfilling.
Here, we’ll look at some of the most important of those needs, and what you can do to take care of them effectively.

Gemma Walton
Oct 30, 20253 min read


How to Choose a Car Dealership When Buying a Commercial Vehicle
Buying a commercial vehicle can feel like a lot of pressure. After all, your business operation depends on you making the right choice and selecting a vehicle that you can depend on. So, when it comes to parting with your company’s hard-earned cash, you need to think carefully about what vehicle you should buy, and most importantly, where you will buy it from.

Gemma Walton
Sep 29, 20253 min read


How to Create a More Productive and Successful Business
When it comes to running a successful business, productivity is king. The more productive your company and your employees are, the more you can get done in the day. This means that you can service more customers, make more investments and improvements, and continue to grow your business.

Gemma Walton
Sep 12, 20253 min read


5 Simple Ways To Cut Everyday Business Costs
Running a business isn’t cheap, and sometimes it feels like money just disappears the second it comes in. The good news is there are plenty of ways to shave down costs without cutting corners or lowering standards. It’s more about being smart with what you’re already spending and finding little swaps that make a big difference over time.

Gemma Walton
Aug 21, 20253 min read


How to Use AI for Content Planning Without Losing Your Voice
Learn how to use AI tools like ChatGPT to plan content faster and more consistently. This guide is built for small business owners who want clear, helpful support (without losing their brand voice).

Gemma Walton
Jun 26, 20254 min read


April 2025 AI Tools for Small Business & Digital Updates
Stay informed with the latest AI tools for small businesses, digital platform updates & regulatory changes from April 2025, tailored for business owners.

Gemma Walton
May 26, 20254 min read


Understanding the EU AI Act: Implications for UK Businesses
The European Union's Artificial Intelligence Act (EU AI Act) is a landmark regulation that sets comprehensive rules for AI systems within the EU. Even though the UK has left the EU, this Act has significant implications for UK businesses, especially those operating in or with the EU market.

Gemma Walton
Apr 22, 20255 min read


Outsourcing Digital Marketing for SMEs: How to Reclaim Your Time
Discover how outsourcing digital marketing tasks can save time for SME owners, improve growth, and enhance focus.

Gemma Walton
Jan 31, 20253 min read


AI in Marketing: How Small Businesses Can Leverage AI Tools to Compete with Big Brands
Discover how small businesses can use AI tools in marketing to compete with big brands. Learn how to leverage AI for your SME’s success.

Gemma Walton
Sep 3, 20247 min read


The KPOP Content Machine: How to Create Content That Keeps Your Audience Coming Back
Learn how UK businesses can adopt KPOP's relentless content creation strategy to keep audiences engaged and coming back for more.

Gemma Walton
Aug 27, 20249 min read


Top 10 Mistakes Small Businesses Make in Digital Marketing and How to Avoid Them
Digital marketing presents a range of opportunities for small businesses to grow, reach new customers, and increase their revenue.

Gemma Walton
Aug 25, 20246 min read


The Do’s and Don'ts of Effective Leadership: Lessons for Today's Leaders
Discover the do’s & don'ts of effective leadership with real-world examples. Learn lessons from today's leaders to enhance your skills.

Gemma Walton
Aug 6, 20246 min read


Understanding the New EU AI Act: What It Means for UK Businesses
Discover how the new EU AI Act will affect UK businesses, including key timeframes and essential compliance steps.

Gemma Walton
Jul 22, 20245 min read


The Lisa from Blackpink Effect: What UK Businesses Can Learn from Her Branding and Marketing Strategies
Discover the impact of Lisa from Blackpink on music, fashion, and social media. What can UK businesses learn from her marketing strategies?

Gemma Walton
Jul 16, 202412 min read
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