The Purple Blog

Running a business isn’t cheap, and sometimes it feels like money just disappears the second it comes in. The good news is there are plenty of ways to shave down costs without cutting corners or lowering standards. It’s more about being smart with what you’re already spending and finding little swaps that make a big difference over time.

Learn how to use AI tools like ChatGPT to plan content faster and more consistently. This guide is built for small business owners who want clear, helpful support (without losing their brand voice).

Stay informed with the latest AI tools for small businesses, digital platform updates & regulatory changes from April 2025, tailored for business owners.

The European Union's Artificial Intelligence Act (EU AI Act) is a landmark regulation that sets comprehensive rules for AI systems within the EU. Even though the UK has left the EU, this Act has significant implications for UK businesses, especially those operating in or with the EU market.

Discover how outsourcing digital marketing tasks can save time for SME owners, improve growth, and enhance focus.

Discover how small businesses can use AI tools in marketing to compete with big brands. Learn how to leverage AI for your SME’s success.

Learn how UK businesses can adopt KPOP's relentless content creation strategy to keep audiences engaged and coming back for more.

Digital marketing presents a range of opportunities for small businesses to grow, reach new customers, and increase their revenue.

Discover the do’s & don'ts of effective leadership with real-world examples. Learn lessons from today's leaders to enhance your skills.

Discover how the new EU AI Act will affect UK businesses, including key timeframes and essential compliance steps.

Discover the impact of Lisa from Blackpink on music, fashion, and social media. What can UK businesses learn from her marketing strategies?

Learn how to collaborate easily with virtual teams. Discover best practices for businesses to effectively work with virtual marketing teams.

Discover cost-effective marketing techniques that deliver results without breaking the bank. Learn how to boost your brand on a budget.

In the fast-paced digital world the role of a Digital Product Manager is key for the successful navigation & management of digital products.

Whether you're a start-up, small business, or a seasoned entrepreneur, the demand for effective marketing strategies is ever-present.

In the fast-evolving landscape of digital marketing, small businesses have a range of opportunities to amplify their online presence & grow.

If you’re a business owner & you’re not using Google My Business, you're missing out on the opportunity to connect with potential customers.

This article discusses the top digital marketing trends for 2023 and beyond, including including AI, Machine Learning and content creation.

Data protection is a critical part of any organisation’s operations and every employee should understand the ABCs of data protection.

As a business owner, staying ahead of the competition is important. In today's increasingly digital world, AI knowledge is crucial.