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The Purple Blog
Driving Digital Success Together

Welcome to The Purple Blog.
Your go-to for expert insights on digital marketing, AI, and more.
Stay ahead with practical tips, how-to guides, expert opinions, and fresh ideas—designed to help you and your small business grow with confidence.
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5 Things Every UK Business Person Needs To Know
The first thing that every UK businessperson needs to know about is that having an online presence is crucial. An online presence means a custom-built website, along with great SEO and a robust social media presence, too.

Gemma Walton
Nov 143 min read


Here's How You Can Do Well In The Business World
If you are in the process of starting your very own business then you may be on the lookout for some top tips that will ensure you don’t fail before you’ve even begun. You may already be aware that a high number of businesses fail each year. This can be due to many reasons including running out of money or not having the knowledge needed to thrive.

Gemma Walton
Nov 93 min read


The Most Important Employee Wellbeing & Needs You Must Ensure You're Fulfilling
When you’re running any business, it’s important to understand that the contract with your employees goes well beyond simply exchanging a pay-check for work. Humans aren’t simple machines that have an input and an output; they have a complex web of needs that you need to ensure that you’re fulfilling.
Here, we’ll look at some of the most important of those needs, and what you can do to take care of them effectively.

Gemma Walton
Oct 303 min read


How to Choose a Car Dealership When Buying a Commercial Vehicle
Buying a commercial vehicle can feel like a lot of pressure. After all, your business operation depends on you making the right choice and selecting a vehicle that you can depend on. So, when it comes to parting with your company’s hard-earned cash, you need to think carefully about what vehicle you should buy, and most importantly, where you will buy it from.

Gemma Walton
Sep 293 min read


How to Create a More Productive and Successful Business
When it comes to running a successful business, productivity is king. The more productive your company and your employees are, the more you can get done in the day. This means that you can service more customers, make more investments and improvements, and continue to grow your business.

Gemma Walton
Sep 123 min read


5 Simple Ways To Cut Everyday Business Costs
Running a business isn’t cheap, and sometimes it feels like money just disappears the second it comes in. The good news is there are plenty of ways to shave down costs without cutting corners or lowering standards. It’s more about being smart with what you’re already spending and finding little swaps that make a big difference over time.

Gemma Walton
Aug 213 min read


How to Use AI for Content Planning Without Losing Your Voice
Learn how to use AI tools like ChatGPT to plan content faster and more consistently. This guide is built for small business owners who want clear, helpful support (without losing their brand voice).

Gemma Walton
Jun 264 min read


April 2025 AI Tools for Small Business & Digital Updates
Stay informed with the latest AI tools for small businesses, digital platform updates & regulatory changes from April 2025, tailored for business owners.

Gemma Walton
May 264 min read


Understanding the EU AI Act: Implications for UK Businesses
The European Union's Artificial Intelligence Act (EU AI Act) is a landmark regulation that sets comprehensive rules for AI systems within the EU. Even though the UK has left the EU, this Act has significant implications for UK businesses, especially those operating in or with the EU market.

Gemma Walton
Apr 225 min read


Outsourcing Digital Marketing for SMEs: How to Reclaim Your Time
Discover how outsourcing digital marketing tasks can save time for SME owners, improve growth, and enhance focus.

Gemma Walton
Jan 313 min read


AI in Marketing: How Small Businesses Can Leverage AI Tools to Compete with Big Brands
Discover how small businesses can use AI tools in marketing to compete with big brands. Learn how to leverage AI for your SME’s success.

Gemma Walton
Sep 3, 20247 min read


The KPOP Content Machine: How to Create Content That Keeps Your Audience Coming Back
Learn how UK businesses can adopt KPOP's relentless content creation strategy to keep audiences engaged and coming back for more.

Gemma Walton
Aug 27, 20249 min read


Top 10 Mistakes Small Businesses Make in Digital Marketing and How to Avoid Them
Digital marketing presents a range of opportunities for small businesses to grow, reach new customers, and increase their revenue.

Gemma Walton
Aug 25, 20246 min read


The Do’s and Don'ts of Effective Leadership: Lessons for Today's Leaders
Discover the do’s & don'ts of effective leadership with real-world examples. Learn lessons from today's leaders to enhance your skills.

Gemma Walton
Aug 6, 20246 min read


Understanding the New EU AI Act: What It Means for UK Businesses
Discover how the new EU AI Act will affect UK businesses, including key timeframes and essential compliance steps.

Gemma Walton
Jul 22, 20245 min read


The Lisa from Blackpink Effect: What UK Businesses Can Learn from Her Branding and Marketing Strategies
Discover the impact of Lisa from Blackpink on music, fashion, and social media. What can UK businesses learn from her marketing strategies?

Gemma Walton
Jul 16, 202412 min read


Collaborate Easily with Virtual Marketing Teams: Tips for Seamless Online Work
Learn how to collaborate easily with virtual teams. Discover best practices for businesses to effectively work with virtual marketing teams.

Gemma Walton
Jul 2, 20248 min read


Boosting Your Brand on a Budget: Affordable Marketing Tactics That Work
Discover cost-effective marketing techniques that deliver results without breaking the bank. Learn how to boost your brand on a budget.

Gemma Walton
May 31, 20247 min read


What Does a Digital Product Manager Do?
In the fast-paced digital world the role of a Digital Product Manager is key for the successful navigation & management of digital products.

Gemma Walton
May 24, 20244 min read


Unlocking the Potential of Virtual Marketing Support for Business Growth
Whether you're a start-up, small business, or a seasoned entrepreneur, the demand for effective marketing strategies is ever-present.

Gemma Walton
May 20, 20244 min read
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