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The Purple Blog
Driving Digital Success Together
Dive into The Purple Blog for expert insights on digital marketing, AI, and more.
Stay ahead with my latest tips and trends including; top tips, how to guides, expert opinions, ideas and thought pieces to help you and your small business grow.
AI News: Latest Innovations in Marketing & Content Creation
Stay updated on AI in marketing, e-commerce, and content creation. OpenAI, Meta, Amazon, and TikTok introduce AI-driven innovations.
Gemma Walton
Feb 107 min read
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Top 10 Mistakes Small Businesses Make in Digital Marketing and How to Avoid Them
Digital marketing presents a range of opportunities for small businesses to grow, reach new customers, and increase their revenue.
Gemma Walton
Aug 25, 20246 min read
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SEO for Small Businesses: A Comprehensive Guide to Growing Your Online Presence
Discover the essential guide to SEO for small businesses with practical tips, a checklist, and FAQs to boost your online presence.
Gemma Walton
Aug 12, 20248 min read
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Mastering Google My Business A Key to Your Success
If you’re a business owner & you’re not using Google My Business, you're missing out on the opportunity to connect with potential customers.
Gemma Walton
Nov 7, 20233 min read
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Boosting Your Small Business: Why Google My Business is Still a Must-Have Tool in 2023
In the huge and ever-growing world of online marketing, it's easy for small businesses to get lost in the mix. But there’s one must have!
Gemma Walton
Oct 5, 20233 min read
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10 Digital Marketing Tools Every Business Owner Should Know About
Looking for digital marketing tools to help your business succeed? Check out my list of the top 10 tools every business owner should know.
Gemma Walton
Jun 22, 20233 min read
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How Do You Perform An SEO Audit
Performing an SEO audit is a great way to evaluate your websites ranking and help you improve your sites online performance.
Gemma Walton
Sep 1, 20225 min read
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Top Tips For SEO In 2022
These SEO tips can help you rank better on Google, Bing, and other search engines, increase visibility and drive more traffic to your site.
Gemma Walton
Jul 13, 20224 min read
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How To Improve Your Online Presence In 2022
You can expand your business's online presence by incorporating expert SEO campaigns, leveraging the power of social media and influencers.
Gemma Walton
May 17, 20224 min read
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What Is Google Analytics V4?
The latest version of Google Analytics – GA4 offers more tracking and reporting options than before. It can be used for both web and apps.
Gemma Walton
May 15, 20224 min read
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How To Avoid Getting Your Social Media Hacked In 2022
Often, social media accounts are hacked because of poor answers to security questions, not because of cracking the password itself.
Gemma Walton
Apr 13, 20224 min read
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Case Study - Pennington Funeral Services
Check out this Case Study about Pennington Funeral Services who I helped get online with Google My Business and Facebook and a simple site.
Gemma Walton
Mar 30, 20222 min read
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Why Should You Set Up And Keep Up To Date Your Google My Business Page?
Did you know Google My Business (GMB) is still one of the most important and FREE tools you can use to promote your business!
Gemma Walton
Feb 8, 20225 min read
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Social Media Trends for 2022
We don’t yet know what these localised social media platforms will look like, but we anticipate that they may follow use cases such as Yelp.
Gemma Walton
Jan 11, 20224 min read
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