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  • Writer's pictureGemma Walton

10 Digital Marketing Tools Every Business Owner Should Know About

Updated: Apr 9

As a business owner, you know that digital marketing is essential in today's world, but with so many tools available, it can be overwhelming to choose which ones to use.


That's why we've compiled a helpful list of 10 digital marketing tools every business owner should know about.


Google Analytics is a free tool that helps you track your website traffic and gain valuable insights into your audience's behaviour. You can use this information to improve your website's user experience and make data-driven decisions.


SEMrush is an all-in-one digital marketing tool that allows you to analyse your website's SEO, track your competitors, and manage your social media accounts. It's a valuable tool for businesses of all sizes.


Hootsuite is a social media management tool that allows you to schedule posts, track engagement, and manage multiple social media accounts in one place. It's a great way to streamline your social media efforts.


Mailchimp is an email marketing tool that allows you to create and send email campaigns to your audience. It's user-friendly and offers a variety of templates and automation features to help you save time.


Canva is a graphic design tool that allows you to create professional-looking graphics and social media posts without any design experience. It's an essential tool for small businesses with limited resources.


Yoast SEO is a WordPress plugin that helps you optimise your website's content for search engines. It provides suggestions for improving your content's readability and SEO, making it easier for your website to rank higher in search results.

10 Digital Marketing Tools Every Business Owner Should Know About

BuzzSumo is a content marketing tool that allows you to discover popular content in your industry and track your competitors' content. It's a great way to stay on top of industry trends and create content that resonates with your audience.


Google Ads allows you to create and manage pay-per-click (PPC) advertising campaigns. It's a great way to drive traffic to your website and increase conversions.


Buffer is a social media scheduling tool that allows you to schedule posts, track engagement, and analyse your social media performance. It's a great way to save time and improve your social media strategy.


10. Ahrefs

Ahrefs is an SEO tool that allows you to analyse your website's backlinks and track your competitors' backlinks. Backlinks are an essential part of SEO, and Ahrefs can help you improve your website's ranking in search results.


Whether you're a small business owner or a marketing professional, these tools are essential for success in today's digital landscape. They are just a few of the many options available to businesses of all sizes. By using these tools, you can improve your website traffic, grow your email list, and reach more customers. So, what are you waiting for? Start using these tools today!



If you’re looking for help or support for a marketing project to help your business grow by improving your online presence, please check out the Digital Marketing Services I Provide.


Not sure or want to have a chat about this in more detail then please Contact Me directly.


Are you looking to upskill and learn more about AI, Business Analysis, Data Protection? Check out these Online Courses now.


You can also check out my podcast "Like Click Share" for digital and marketing tips and advice or head to the channel page on You Tube.

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