The Purple Blog

The rest of us spend years cultivating an internet legacy without stopping to think about who will inherit it after we’re gone. Social media postings, blogs, photos, broadcasts, newsletters, even inactive accounts, they all persist long after life is lived and done.

Do you feel like your content gets lost in the scroll? You’re not alone. Every business is fighting for attention online. The difference between people pausing to look at you, or swiping straight past, often comes down to one thing: imagery. That’s where a brand shoot comes in. Not just a headshot, not just a few nice pictures, but a strategic set of images that showcase who you are, what you stand for, and why people should trust you.

Top ten digital marketing tips specifically tailored to help your small businesses thrive throughout 2024 and beyond.

The digital landscape is constantly shifting. So, what are the 10 latest social media trends to look out for in 2023 and beyond?

Start working with me today to elevate your small businesses digital presence online and increase your profits to grow.

Looking for digital marketing tools to help your business succeed? Check out my list of the top 10 tools every business owner should know.

This article discusses the top digital marketing trends for 2023 and beyond, including including AI, Machine Learning and content creation.

From creating video content to tapping into digital creators, these trends will be shaping marketing strategies for 2023 and beyond.

AI tools are helping email marketers to improve their delivery, open rates, click rates, and revenues. They help convert leads into sales.

Content marketing has changed as users’ engagement with web content is changing all the time. But what has changed over the last 5 years?

Digital transformation is a process for radically changing something using digital tools and describes adopting technologies.