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The Purple Blog
Driving Digital Success Together

Welcome to The Purple Blog.
Your go-to for expert insights on digital marketing, AI, and more.
Stay ahead with practical tips, how-to guides, expert opinions, and fresh ideas—designed to help you and your small business grow with confidence.
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Effective Tips for Marketing your Auto Business
If you want to market your auto business, then you have come to the right place. This guide will help you to make the right changes, so you can make sure that you are not only getting the result you need out of your business but that you are also getting the sales you need to power forward and surpass your competition.

Gemma Walton
Jan 53 min read


The Hidden Signals in Your Copy That Tell Customers Not to Trust You
Copy is an extremely important element when it comes to running a business, especially within the marketing department. Everything that your customers or users engage with is influential when building brand trust and converting consumers into paying customers.

Gemma Walton
Dec 15, 20253 min read


Modern Marketing Solutions To Boost Customer Loyalty
Data shows that around 70% of customers believe they are loyal to certain brands, stores or businesses. Building a loyal client base is hugely beneficial for companies. It helps to increase sales, improve ROI and enhance brand image and reputation.
There are several ways to encourage loyalty, including modern marketing solutions. In this guide, I’ll outline some effective strategies to try.

Gemma Walton
Oct 29, 20253 min read


Why a Brand Shoot is Essential for Your Business
Do you feel like your content gets lost in the scroll? You’re not alone. Every business is fighting for attention online. The difference between people pausing to look at you, or swiping straight past, often comes down to one thing: imagery. That’s where a brand shoot comes in. Not just a headshot, not just a few nice pictures, but a strategic set of images that showcase who you are, what you stand for, and why people should trust you.

Gemma Walton
Sep 18, 20255 min read


Top 10 Mistakes Small Businesses Make in Digital Marketing and How to Avoid Them
Digital marketing presents a range of opportunities for small businesses to grow, reach new customers, and increase their revenue.

Gemma Walton
Aug 25, 20246 min read


From Novice to Expert: How to Elevate Your Brand with Quality Digital Content
Learn how to elevate your brand with quality digital content. Discover tips & strategies to improve your content & enhancing your presence.

Gemma Walton
Jun 25, 20249 min read


How Can You Use AI To Write Content For Your Business Or Brand
In addition to literally writing the content for you, AI content tools can help identify what you need to write and how you need to write.

Gemma Walton
Jan 17, 20235 min read


What Has Changed In Digital Marketing Over The Last Five Years?
Content marketing has changed as users’ engagement with web content is changing all the time. But what has changed over the last 5 years?

Gemma Walton
Aug 16, 20225 min read


How To Improve Your Online Presence In 2022
You can expand your business's online presence by incorporating expert SEO campaigns, leveraging the power of social media and influencers.

Gemma Walton
May 17, 20224 min read
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