The Purple Blog

When it comes to debt, whether it’s financial or personal, it’s easy to see things in black and white. Debt is bad; it’s as simple as that. But there’s a difference between uncontrolled debt, which is a constant drain on your finances and can cripple your credit, and controlled debts. Loans are a financial tool, and rather than only being used to bail you out or buy things you don’t need, they can be used to further your business interests.

A fantastic digital strategy is your stepping stones in making it in the digital sphere. A digital strategy is not just creating a website or posting to social media. It involves devising an overall plan that integrates technology, marketing, consumer behaviour and more. To stand out amongst your competitors online and create real differentiation, certain elements must remain non-negotiable. These non-negotiables form the basis of a fantastic digital strategy.

Data shows that around 70% of customers believe they are loyal to certain brands, stores or businesses. Building a loyal client base is hugely beneficial for companies. It helps to increase sales, improve ROI and enhance brand image and reputation. There are several ways to encourage loyalty, including modern marketing solutions. In this guide, I’ll outline some effective strategies to try. 

Top ten digital marketing tips specifically tailored to help your small businesses thrive throughout 2024 and beyond.

Start working with me today to elevate your small businesses digital presence online and increase your profits to grow.

This article discusses the top digital marketing trends for 2023 and beyond, including including AI, Machine Learning and content creation.

Content marketing has changed as users’ engagement with web content is changing all the time. But what has changed over the last 5 years?

The latest version of Google Analytics – GA4 offers more tracking and reporting options than before. It can be used for both web and apps.

Check out this Case Study about Organic Pilates who I helped with their digital strategy, some marketing automation and online presence.

Check out this Case Study about how I supported Lucy Patterson from Flourish Unlimited by working with her clients on their digital strategy

If you're looking for practical and actionable marketing tips to help you grow your small business and increase sales I can help with this.

This will enable you to create a powerful structure for your digital marketing campaigns and achieve the best results in terms of sales.