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  • Writer's pictureGemma Walton

Ecommerce Home Page Best Practices For Conversions

Updated: Apr 25

In this blog post, I will explain what an eCommerce home landing page is, best practices for your website, and examples of high converting pages. To help you create a more enjoyable and targeted conversion path on your eCommerce site, I've put together a list of some best practices that you can follow. To become a leader, check out the 25 tips article taken from the best eCommerce homepage examples that are the key to homepage success highlighted in the “Useful Links” section at the bottom of this page.

Open Laptop On Table With Ecommerce Website Showing And Close Up Of Mans Hand Holding A Credit Card

To help you create the best user experience for your website visitors, later on in the post there are "7 Ecommerce Home Page Best Practices" you can implement in your business. By following these seven best practices for using your eCommerce homepage, visitors will be able to easily interact with your brand and increase the likelihood of making a purchase. If an ecommerce homepage is done right, like our top ecommerce website design and homepage design examples, it can lead to higher visitor engagement and therefore higher conversions.

When it comes to ecommerce, your homepage is one of the most important pages for creating a lasting first impression of your ecommerce business with your customers/visitors. If your homepage is one of your customers' first touch points with your brand, it makes sense to optimise your homepage for a better customer experience, which will lead to more sales. You want visitors to make purchases, and unless you're only selling one product, those purchases won't be made on the homepage. Your homepage should offer clear navigation and great flow so that the user is intrigued enough to learn more. In addition to visual appeal, the homepage should be designed in such a way that visitors can easily direct them to products of interest to them.

After browsing the homepage, potential customers are more likely to use the search box to find what they are looking for. Offering an autocomplete search box provides potential shoppers with a better shopping experience and reduces the chance of them leaving the store empty-handed. A prominent search bar that pushes customers in the right direction will lead to more purchases. Displaying a dedicated search bar on your homepage will make it easy for shoppers to find what they need in seconds.

Help customers quickly and efficiently find products or services they are interested in by including a site search bar at the top of the home page. Adding the unique benefits that your products and/or services offer to your customers can help them view more and increase your home page conversion rate. If your homepage is targeting customers in the Awareness stage of the conversion funnel, it might make sense to add a custom value proposition.

Mother Holding Credit Card With Young Son And Daughter In Front Of Open Laptop About To Purchase Something Online

Your homepage plays a key role in how customers perceive your brand and is also a key point in the conversion process. In an e-commerce site, the quality, presentation, and content of the homepage play a fundamental role if the customer is browsing the rest of the site or simply leaving.

When designing an e-commerce website, keep the following tips in mind to improve its interaction with visitors and customers. By using responsive design, you will make your eCommerce site accessible on all devices and increase accessibility. To convert, you need homepage design best practices to pin your eCommerce site every time. In the “Useful Links” section you will find 15 simple yet effective ways to boost your homepage design and make a great first impression.

You also need to optimise web forms for more efficient data collection, look at the impact of The Fold, copywriting and what visitors actually see (and read) on your site, and how to use invite buttons to guide potential customers on the path to conversion. Another thing to look at is how ecommerce category pages can speed up conversions, get items from cart to cart, and how ecommerce registrations can impact your call to action.

Useful Links:




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You can also check out my podcast "Like Click Share" for digital and marketing tips and advice or head to the channel page on You Tube.



Check out the recent episode of the Like Click Share Podcast - Episode 17 “How To Be Successful With E-commerce” where we discus some of these best practices and other tips to help you with your ecommerce website.



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