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The Purple Blog
Driving Digital Success Together
Welcome to The Purple Blog.
Your go-to for expert insights on digital marketing, AI, and more.
Stay ahead with practical tips, how-to guides, expert opinions, and fresh ideas—designed to help you and your small business grow with confidence.
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Optimising Your Digital Presence for Sustainable Business Growth
In the digital age, many businesses see setting up a website as the finish line. In reality, it's just the starting block. A static online brochure won't do much to attract new customers or build a lasting brand. For a business to grow sustainably, its digital presence needs to be much more dynamic and integrated. It should transform from a simple placeholder into a powerful asset that actively works for you, much like a well-oiled growth engine.
Gemma Walton
Aug 184 min read
The Importance of Website Loading Speed & Top 3 Factors That Limit Website Speed
Have you ever clicked on a website and instantly regretted it because the page just wouldn’t load? You wait a little more. Nothing happens. Finally, the website opens, but by then you already feel annoyed. Most people simply close the tab before it even finishes loading.
Gemma Walton
May 316 min read
From Novice to Expert: How to Elevate Your Brand with Quality Digital Content
Learn how to elevate your brand with quality digital content. Discover tips & strategies to improve your content & enhancing your presence.
Gemma Walton
Jun 25, 20249 min read
Small Business Success: Top Digital Marketing Tips for 2024
Top ten digital marketing tips specifically tailored to help your small businesses thrive throughout 2024 and beyond.
Gemma Walton
Oct 31, 20234 min read
What Social Media And Website Design Trends Will There Be In 2023?
With futuristic design trends set to deliver sci-fi statements in 2023, along with colourful liquid gradients & immersive brand photographs.
Gemma Walton
Feb 21, 20235 min read
Top Tips For SEO In 2022
These SEO tips can help you rank better on Google, Bing, and other search engines, increase visibility and drive more traffic to your site.
Gemma Walton
Jul 13, 20224 min read
How To Improve Sales For Your Ecommerce Website
Increasing ecommerce sales is not only about getting customers to your website. One way to increase your sales is to increase the revenue.
Gemma Walton
Jun 12, 20225 min read
Best Practice For Running A Successful Ecommerce Website
For an online store, your best bet is to use an e-commerce platform that focuses on selling online rather than a regular website.
Gemma Walton
Jun 5, 20225 min read
Ecommerce Home Page Best Practices For Conversions
In this blog post, I will explain what an eCommerce landing page is, best practices for your website, and examples of high converting pages.
Gemma Walton
May 29, 20224 min read
How To Improve Your Online Presence In 2022
You can expand your business's online presence by incorporating expert SEO campaigns, leveraging the power of social media and influencers.
Gemma Walton
May 17, 20224 min read
Case Study - Pennington Funeral Services
Check out this Case Study about Pennington Funeral Services who I helped get online with Google My Business and Facebook and a simple site.
Gemma Walton
Mar 30, 20222 min read
How To Increase Sales Through Your Website
This will enable you to create a powerful structure for your digital marketing campaigns and achieve the best results in terms of sales.
Gemma Walton
Jan 7, 20226 min read
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