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The Purple Blog
Driving Digital Success Together
Welcome to The Purple Blog.
Your go-to for expert insights on digital marketing, AI, and more.
Stay ahead with practical tips, how-to guides, expert opinions, and fresh ideas—designed to help you and your small business grow with confidence.
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The Taylor Swift Principle and Rule: Gary Vaynerchuk's Insight on Marketing and Community Building
Learn about Gary Vaynerchuk's Taylor Swift Principle and Rule, and how they revolutionise marketing and community building.
Gemma Walton
Jun 21, 20244 min read
What UK Companies Can Learn from KPOP's Marketing Strategies: A Focus on Blackpink
Discover what UK companies can learn from KPOP's marketing strategies, focusing on Blackpink's innovative and successful approaches.
Gemma Walton
Jun 17, 202412 min read
Boosting Your Brand on a Budget: Affordable Marketing Tactics That Work
Discover cost-effective marketing techniques that deliver results without breaking the bank. Learn how to boost your brand on a budget.
Gemma Walton
May 31, 20247 min read
What Does a Digital Product Manager Do?
In the fast-paced digital world the role of a Digital Product Manager is key for the successful navigation & management of digital products.
Gemma Walton
May 24, 20244 min read
Unlocking the Potential of Virtual Marketing Support for Business Growth
Whether you're a start-up, small business, or a seasoned entrepreneur, the demand for effective marketing strategies is ever-present.
Gemma Walton
May 20, 20244 min read
How AI is Revolutionising Content Creation for Small Businesses
AI is rapidly transforming the landscape of content creation, offering small businesses powerful tools to enhance their marketing & content.
Gemma Walton
May 14, 20245 min read
AI Diploma Online Course: Your Gateway to Advanced Career Opportunities
The world of AI is expanding rapidly, revolutionising how we work, think & interact. With this course you can boost your career & earnings.
Gemma Walton
May 8, 20244 min read
Proven Digital Marketing Strategies to Scale Your Small Business in 2024
In the fast-evolving landscape of digital marketing, small businesses have a range of opportunities to amplify their online presence & grow.
Gemma Walton
May 6, 20247 min read
Why It's Important for Marketers to Learn About AI and Essential AI Tools for Marketing in 2024
Explore why it's crucial for marketers to learn about AI, including 10 essential AI tools for marketing to enhance marketing strategies.
Gemma Walton
Apr 29, 20247 min read
AI Upskilling for UK Businesses: How UK SMEs Can Thrive with Government-Backed Training Programs
Discover the UK Government's new AI training subsidy scheme offering 50% match funding for SMEs in the Professional Business Services sector
Gemma Walton
Apr 17, 20244 min read
Crafting an Effective Onboarding Process for Your New Marketing Team Member in 2024
As you gear up for business growth, bringing in a new marketing team member is an exciting move. Their onboarding is key to your success.
Gemma Walton
Jan 15, 20243 min read
Mastering Google My Business A Key to Your Success
If you’re a business owner & you’re not using Google My Business, you're missing out on the opportunity to connect with potential customers.
Gemma Walton
Nov 7, 20233 min read
Small Business Success: Top Digital Marketing Tips for 2024
Top ten digital marketing tips specifically tailored to help your small businesses thrive throughout 2024 and beyond.
Gemma Walton
Oct 31, 20234 min read
Navigating the Social Media Landscape: 10 Trends for Small Businesses in 2023 and Beyond
The digital landscape is constantly shifting. So, what are the 10 latest social media trends to look out for in 2023 and beyond?
Gemma Walton
Oct 17, 20234 min read
The Social Media Revolution: Why UK Small Businesses Should Get on Board
If you’re a UK small business and you’re not already harnessing the power of social media, you're missing out on a golden opportunity.
Gemma Walton
Oct 12, 20234 min read
Boosting Your Small Business: Why Google My Business is Still a Must-Have Tool in 2023
In the huge and ever-growing world of online marketing, it's easy for small businesses to get lost in the mix. But there’s one must have!
Gemma Walton
Oct 5, 20233 min read
Why Marketers and Business Owners Must Upskill in AI for a Competitive Edge
In today's rapidly evolving digital landscape, staying ahead of the curve is essential for marketers and business owners alike.
Gemma Walton
Oct 3, 20233 min read
Exciting Updates to the Duco Digital Training Website
The new Duco Digital Training Website is live. Their team has been working heard to bring you more optimised & enriched learning experience.
Gemma Walton
Jul 27, 20232 min read
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