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  • Writer's pictureGemma Walton

What Will Business Look Like In The Metaverse

Updated: Apr 24

From virtual worlds to digital currencies, companies are increasingly looking at the technologies in the metaverse as ways to serve their customers’ needs now and in the future. Because the metaverse leverages VR and AR technologies, companies can create more interactive, personalised, and personalised user experiences in order to attract consumers. The metaverse allows businesses to reach customers through new media, providing a complementary platform for selling products and services. Companies can sell digital goods within the metaverse, which only exists within the virtual world. But what will business look like in the metaverse?

What Will Business Look Like In The Metaverse

In the metaverse, companies will be able to set up virtual storefronts for people to visit no matter where in the world they are. The metaverse will provide new revenue models to existing businesses since companies will no longer be limited by their physical location. As the metaverse continues to grow, new revenue models will emerge, making the metaverse an ideal location for companies looking to expand. Some think that the metaverse will bring about a new age of globalisation, in which businesses are free to work within virtual worlds not bound by geographical boundaries.

When technology becomes available to build more detailed aspects of the metaverse, businesses will require the infrastructure to support virtual worlds. With much of the technology and infrastructure in place, larger enterprises will have to move quickly to stay ahead of metaverse technologies and virtual services, or else they risk being left behind in the talent marketplace by more agile competitors. While the metaverse might begin slowly, with technology still at an infant stage, the market competition will ramp up, with technology titans jockeying for market supremacy, and non-tech brands monitoring their progress for potential revenue and operational improvements. Looking ahead, much like how we speak about digital-first companies today, we are likely to see the rise of metaverse-first businesses, companies that are conceived and developed entirely in the metaverse.

Enterprises are quickly becoming the critical edge for the metaverse; enterprises are key markets for platforms like AR and VR, and they will impact metaverse development. The metaverse offers -- and is likely to extend -- new ways for different industries to scale, including new commercial opportunities and new ways to market products and services even faster.

Ultimately, in addition to commercial adoption, metaverse consumer platforms will change how people game, shop, access media, and interact. Enhanced Customer Experience Metaverse platforms could potentially change the way, when, and where companies engage with customers, because extended reality platforms allow companies to deliver new experiences and deliver information in new ways. The metaverse provides businesses the ability to build engaging, personalised experiences that may help increase customer loyalty and brand recognition.

The metaverse will add even more complexity for brands reaching their audiences, and they will have to make customer experience the focus of all brand engagement. Another way that the metaverse will transform businesses is creating new opportunities in marketing and advertising. The increased emphasis on interacting with users within the metaverse will cause businesses to enhance their presence within it, whether that is through stores, unique experiences, or events that are tied together. Many brands and retail centres will be able to engage in new, enhanced markets through the metaverse revolution, where prospective customers can connect directly to the three-dimensional depictions they might want to purchase in a virtual setting.

Technologies such as NFTs within the metaverse will allow for easier transactions for digital assets. Companies may even participate in selling and buying of virtual assets in the metaverse, as NFTs.

The metaverse will have its own requirements for products and services, which may be met by businesses within the metaverse. It will enable businesses in various physical locations to engage in a single market economy, with no barriers for exchange. While the precise shape that a metaverse would take is still uncertain, the metaverse is typically defined as an emergent network of extended-reality digital spaces in which individuals can interact with one another, play games, work, study, and - of course - spend money. A recently researched definition is one that is most direct to entrepreneurs, since it effectively takes into consideration hundreds of companies building the technologies that will be associated with the metaverse.

The metaverse is defined as 3D virtual space, which emulates the physical properties of our real world, but brings AR and VR technologies into play, allowing for rich, interactive experiences among multiple users, and a user and his or her virtual surroundings. The metaverse is described in a study on global data social media as a virtual world in which users share experiences and interact live in simulation scenarios. In a metaverse, individuals are able to engage with many of the same people and brands that they would do in-person, but in new, virtual ways. The metaverse is no less than a new form of communication, interaction, and cooperation -- a place where literally anything can happen (provided that it is encoded!).

What Will The Metaverse Look Like For Business

The metaverse draws upon a broad set of disparate technologies, including VR platforms, games, machine learning, blockchain, 3D graphics, digital currencies, sensors, and (in some cases) VR-enabled headsets. The metaverse, as imagined by companies such as Microsoft, Decentraland, Epic Games, and now Facebook, brings similar capabilities to tech users.

Over the next three or five years, the metaverse will push toward the mainstream as more companies get on board, with most experts Toptal spoke to believing that the platform will become widely visible by 2025. You could assume most businesses and executives are only beginning to make plans about what the metaverse looks like to them, or how they will leverage the metaverse to draw people into their brands. If you are also interested in making money, then you will first have to figure out what type of business you need for a metaverse to come into being. The effect that real-world borders, treaties, and sanctions have on the metaverse remains to be seen -- but in the heart of the metaverse, businesses will be free to operate with no geographical restrictions.

This will bring with it a whole new set of skills that Marketing and Business Analysts will need as they use their data to drive decisions for the business in this area. But it’s also extremely exciting to watch it all unfold and to see how companies embrace the metaverse in different ways.

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