The Purple Blog

A fantastic digital strategy is your stepping stones in making it in the digital sphere. A digital strategy is not just creating a website or posting to social media. It involves devising an overall plan that integrates technology, marketing, consumer behaviour and more. To stand out amongst your competitors online and create real differentiation, certain elements must remain non-negotiable. These non-negotiables form the basis of a fantastic digital strategy.

For modern teams and businesses, the setup and operation of infrastructure is something that enables these individuals and groups to work efficiently and reliably. There are some great benefits to incorporating more tech into your infrastructure in order to modernise its operations and help improve its efficiency for the benefit of the business and your teams.

Growth. This is one of those words that is both exciting and terrifying at the same time. Any business owner needs it, but that’s not always so close, like you’ve got the horizon, but the way to it always feels like a curve.

There are too many people out there who make marketing their business the most difficult thing in the world, but it isn’t. Yes, it is vital to your business success, and yes, you do need to get it right if you want to see the best possible results for your business, but that doesn’t make it overly complicated. You just need to make sure that you’re doing the right things, and getting the right help, and that’s where we come in.

The first thing that every UK businessperson needs to know about is that having an online presence is crucial. An online presence means a custom-built website, along with great SEO and a robust social media presence, too. 

If you are in the process of starting your very own business then you may be on the lookout for some top tips that will ensure you don’t fail before you’ve even begun. You may already be aware that a high number of businesses fail each year. This can be due to many reasons including running out of money or not having the knowledge needed to thrive.

When you’re running any business, it’s important to understand that the contract with your employees goes well beyond simply exchanging a pay-check for work. Humans aren’t simple machines that have an input and an output; they have a complex web of needs that you need to ensure that you’re fulfilling. Here, we’ll look at some of the most important of those needs, and what you can do to take care of them effectively. 

When it comes to running a successful business, productivity is king. The more productive your company and your employees are, the more you can get done in the day. This means that you can service more customers, make more investments and improvements, and continue to grow your business.

Learn how to use AI tools like ChatGPT to plan content faster and more consistently. This guide is built for small business owners who want clear, helpful support (without losing their brand voice).

Stay informed with the latest AI tools for small businesses, digital platform updates & regulatory changes from April 2025, tailored for business owners.

LinkedIn is still where B2B conversations, leads and decision-making happen. If you’re a consultancy, service provider, recruiter or tech business — your LinkedIn presence matters.

The European Union's Artificial Intelligence Act (EU AI Act) is a landmark regulation that sets comprehensive rules for AI systems within the EU. Even though the UK has left the EU, this Act has significant implications for UK businesses, especially those operating in or with the EU market.

In digital marketing, creativity alone isn’t enough. To get results, you need strategy and thats where business analysis techniques come in.

Stay updated on AI in marketing, e-commerce, and content creation. OpenAI, Meta, Amazon, and TikTok introduce AI-driven innovations.

Discover how small businesses can use AI tools in marketing to compete with big brands. Learn how to leverage AI for your SME’s success.

In today's rapidly evolving digital landscape, staying ahead of the curve is essential for marketers and business owners alike.

This article discusses the top digital marketing trends for 2023 and beyond, including including AI, Machine Learning and content creation.

New AI writing tools like ChatGPT3 are powerful artificial intelligence-driven software tools that can help marketers create content quickly

As a business owner, staying ahead of the competition is important. In today's increasingly digital world, AI knowledge is crucial.

With futuristic design trends set to deliver sci-fi statements in 2023, along with colourful liquid gradients & immersive brand photographs.