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  • Writer's pictureGemma Walton

Marketing Planning For Your Business For 2022

Updated: Apr 25

Your marketing plan will determine the channels you want to use, and your promotion strategy will determine how those channels are used. You may also need to create different plans for different marketing channels. But your plan should offer ideas about the types, quantity, quality, and timing of your marketing resources. This plan should include many different marketing activities, including advertising, public relations, direct selling, internet marketing, sales promotion, and other marketing and promotional activities.


Duco Digital have created a marketing plan you can use please head to:


Multi Coloured Letters Spelling Out The Word Marketing

The next step in your plan is to identify the people and target audience. This is where you actually start laying the foundation for effective marketing. This is where you’ll need to include your customer personas. To help you do this please use this helpful guide https://blog.hubspot.com/marketing/buyer-persona-research. Your marketing strategy is your high-level plan to reach potential customers and turn them into customers.


It should include your business's "value proposition", i.e. the value statement you promise to your customers, what you stand for, how you operate and why you deserve their habit, as well as key brand messages and target customer demographics. Your strategy should be about how you plan to approach your marketing campaigns.


Many companies use multiple marketing plans, each with mixed strategies and tactics, to achieve their overall goals. A marketing strategy is a long-term, forward-looking plan consisting of a series of steps to achieve specific marketing goals in a clear and achievable way. This plan is the roadmap that your marketing team will follow to achieve strategic goals and create business value. A marketing plan explains performance-based marketing goals, how those goals support the company as a whole, and how your team will achieve them.


Marketing plans define the necessary strategies to be executed in order to achieve overall business goals. Your marketing strategy may include different goals and moving parts, depending on the size of your business and what you're trying to achieve. Setting clear business goals and the marketing tactics you need to implement to achieve them will help take your business to the next level.


Here are some practical steps to take when setting your marketing team's goals for 2022. Think about each of these questions and look at their performance over the past few years to build a complete marketing strategy that will fit your company's unique needs.


And of course, keep an eye on the advice of all these smart marketers throughout the year. Learn the best practices for each platform and strategy you use and create a marketing plan that will get you where you want to be in 2022. If you don't have a current marketing strategy, take the time to create one online with your goals for next year. As a marketing leader or business owner, reviewing your marketing strategy for the new year will help keep you and your team on track to achieve your goals and maximize potential future opportunities.


Learn about the essential components of a successful marketing strategy model and how to create a plan to grow your business, expand your reach, and achieve your organisation's goals. Regardless of your product or service, the following section will provide you with the building blocks you need to create a working marketing plan. To help you get the edge when planning your market strategy, we've created a free template to guide you in the right direction. The plan includes the key sections needed for any great marketing plan, from identifying your target customers and how to reach them, to measuring and tracking the success of your marketing plan.


A comprehensive marketing plan can be created to document and guide the department's annual goals and strategies for the coming year. Revising your marketing plan at the end of the year will allow you to enter the new year with the structure needed for your upcoming projects, while remaining flexible and able to anticipate changing market conditions.


Yes, you have to plan, but remember to check back often to see how any changes in the marketing environment can affect what you want to focus on in the future. The first step in planning your marketing budget is understanding which growth channels have worked for you so far and are part of your marketing strategy for the next year.


You can also decide how much to spend on marketing efforts. When time is of the essence, you may need to invest some extra money in later campaigns to be successful, but, stay strong and try your best to create a marketing plan that works within budget constraints.


Make sure you provide a central and consistent message across all your marketing platforms (blogs, videos, social media posts, press releases, speeches, events, newsletters) without creating brand new ideas that fit every platform.

There are so many areas of digital marketing, and if you want to be truly effective, you must make a plan for each one. Creating this plan may seem overwhelming, or you may not be familiar with the options that exist in terms of different marketing avenues.


Marketing is critical in business growth and is a necessary endeavour, but it remains one of the most underrated, especially when it's not planned. With so many ways to spend your marketing dollars, it can seem like a daunting task. But as I've mentioned Duco Digital have put together a marketing strategy template that you can follow to help you build your business and achieve your 2022 goals.

The Word Goals Spelled Out With Images Depicting The Type Of Goals You'd Include In A Marketing Plan

After all, good marketing starts with a good strategy, continues with a sound plan, and depends on good execution. Businesses have big goals to reach and small profits, and they need realistic yet creative marketing plans to achieve them.

Some useful links:



If you’re looking for help or support for a marketing project to help your business grow by improving your online presence, please check out the Digital Marketing Services I Provide.


Not sure or want to have a chat about this in more detail then please Contact Me directly.


Are you looking to upskill and learn more about AI, Business Analysis, Data Protection? Check out these Online Courses now.


You can also check out my podcast "Like Click Share" for digital and marketing tips and advice or head to the channel page on You Tube.



Check out Episode 12 of the Like Click & Share Podcast where we discuss "Digital Marketing Trends for 2022."

Check out Episode 13 of the Like Click & Share Podcast where we discuss "Top Marketing Trends for 2022."


Struggling with Marketing Planning for your business? I can help!



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