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The Purple Blog
Driving Digital Success Together
Welcome to The Purple Blog.
Your go-to for expert insights on digital marketing, AI, and more.
Stay ahead with practical tips, how-to guides, expert opinions, and fresh ideas—designed to help you and your small business grow with confidence.
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How to Create a More Productive and Successful Business
When it comes to running a successful business, productivity is king. The more productive your company and your employees are, the more you can get done in the day. This means that you can service more customers, make more investments and improvements, and continue to grow your business.
Gemma Walton
Sep 12, 20253 min read
5 Simple Ways To Cut Everyday Business Costs
Running a business isn’t cheap, and sometimes it feels like money just disappears the second it comes in. The good news is there are plenty of ways to shave down costs without cutting corners or lowering standards. It’s more about being smart with what you’re already spending and finding little swaps that make a big difference over time.
Gemma Walton
Aug 21, 20253 min read
Which Marketing Techniques Give Your Brand Prestige Appeal?
Effective marketing is about a lot more than making your business more visible. It’s about more than just putting your products and services in front of those people who are looking for them. It’s about building a brand that fosters loyalty and drives need.
Gemma Walton
Aug 15, 20253 min read
How to Use AI for Content Planning Without Losing Your Voice
Learn how to use AI tools like ChatGPT to plan content faster and more consistently. This guide is built for small business owners who want clear, helpful support (without losing their brand voice).
Gemma Walton
Jun 26, 20254 min read
April 2025 AI Tools for Small Business & Digital Updates
Stay informed with the latest AI tools for small businesses, digital platform updates & regulatory changes from April 2025, tailored for business owners.
Gemma Walton
May 26, 20254 min read
LinkedIn Growth Without the Overwhelm Using This AI LinkedIn Content Tool
LinkedIn is still where B2B conversations, leads and decision-making happen. If you’re a consultancy, service provider, recruiter or tech business — your LinkedIn presence matters.
Gemma Walton
May 14, 20254 min read
Understanding the EU AI Act: Implications for UK Businesses
The European Union's Artificial Intelligence Act (EU AI Act) is a landmark regulation that sets comprehensive rules for AI systems within the EU. Even though the UK has left the EU, this Act has significant implications for UK businesses, especially those operating in or with the EU market.
Gemma Walton
Apr 22, 20255 min read
Into the Metaverse: What UK Small Businesses Can Learn from Aespa’s Digital Strategy
Learn how UK small businesses can leverage metaverse and AI technologies inspired by Aespa's digital innovations to stay ahead in the digital world.
Gemma Walton
Apr 11, 202510 min read
Business Analysis Techniques in Marketing and Digital
In digital marketing, creativity alone isn’t enough. To get results, you need strategy and thats where business analysis techniques come in.
Gemma Walton
Apr 1, 20255 min read
The Power of Personalisation: Tailoring Your Digital Marketing Strategy for Maximum Impact
Discover how personalised marketing strategies can boost engagement and conversions. Learn the benefits of tailoring your strategies.
Gemma Walton
Feb 24, 20254 min read
AI News: Latest Innovations in Marketing & Content Creation
Stay updated on AI in marketing, e-commerce, and content creation. OpenAI, Meta, Amazon, and TikTok introduce AI-driven innovations.
Gemma Walton
Feb 10, 20257 min read
Outsourcing Digital Marketing for SMEs: How to Reclaim Your Time
Discover how outsourcing digital marketing tasks can save time for SME owners, improve growth, and enhance focus.
Gemma Walton
Jan 31, 20253 min read
The Best Digital Marketing Strategies for 2025
Discover the top digital marketing strategies for 2025, including AI-driven SEO, cross-pollination marketing, and video content trends.
Gemma Walton
Jan 27, 20254 min read
Top Digital Marketing Innovations for 2025: Transformative Strategies for Success
Explore the latest digital marketing strategies for 2025, from organic marketing and AI chatbots to LinkedIn newsletters and GPT-4.5.
Gemma Walton
Jan 21, 20253 min read
AI in Marketing: How Small Businesses Can Leverage AI Tools to Compete with Big Brands
Discover how small businesses can use AI tools in marketing to compete with big brands. Learn how to leverage AI for your SME’s success.
Gemma Walton
Sep 3, 20247 min read
The KPOP Content Machine: How to Create Content That Keeps Your Audience Coming Back
Learn how UK businesses can adopt KPOP's relentless content creation strategy to keep audiences engaged and coming back for more.
Gemma Walton
Aug 27, 20249 min read
Top 10 Mistakes Small Businesses Make in Digital Marketing and How to Avoid Them
Digital marketing presents a range of opportunities for small businesses to grow, reach new customers, and increase their revenue.
Gemma Walton
Aug 25, 20246 min read
SEO for Small Businesses: A Comprehensive Guide to Growing Your Online Presence
Discover the essential guide to SEO for small businesses with practical tips, a checklist, and FAQs to boost your online presence.
Gemma Walton
Aug 12, 20248 min read
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