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The Purple Blog
Driving Digital Success Together
Welcome to The Purple Blog.
Your go-to for expert insights on digital marketing, AI, and more.
Stay ahead with practical tips, how-to guides, expert opinions, and fresh ideas—designed to help you and your small business grow with confidence.
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Marketing Strategies For Your Small Business To Help You Grow
If you're looking for practical and actionable marketing tips to help you grow your small business and increase sales I can help with this.
Gemma Walton
Mar 18, 20225 min read
What Does A Data Protection Officer Do?
A Data Protection Officer is an employee or contractor hired to oversee a company's data protection strategy and ensure compliance.
Gemma Walton
Mar 17, 20225 min read
How Do You Become A Business Analyst?
Ever wondered what it would be like to create apps or defend companies from cyber-attacks? Interested in how to become a Business Analyst?
Gemma Walton
Mar 15, 20222 min read
Artificial Intelligence In Marketing
Artificial intelligence marketing is a method of using customer data & AI concepts such as machine learning to predict the customer journey.
Gemma Walton
Mar 10, 20225 min read
International Women’s Day 2022 – Women’s Empowerment
Women’s Empowerment - for me there’s one person who is always a fantastic example of this - Lady Gaga as she always empowers people.
Gemma Walton
Mar 8, 20225 min read
International Women’s Day 2022 – Women and Sport
Women and Sport - there are a few people I mention in this post who are great examples; USWNT, Alex Morgan and tennis star Serena Williams.
Gemma Walton
Mar 8, 20227 min read
International Women’s Day 2022 – Women Forging Change
Women Forging Change In Music - I’ve chosen this category as there are amazing examples of women breaking barriers creating equality.
Gemma Walton
Mar 8, 20226 min read
Save The Date - International Women's Day 2022
Make sure you save the date for this year's "International Women's Day" which is Tuesday 8th March 2022. The theme is "Break The Bias."
Gemma Walton
Mar 1, 20222 min read
How Marketing Campaigns Have Changed Since LGBTQ+ History Month Started
February in the UK is dedicated to preserving, recognising and reflecting on the rich history of queer people and their experiences today.
Gemma Walton
Feb 24, 20225 min read
Nudl Funding Case Study - Key Wellbeing
Key Wellbeing needed funding for marketing support to develop skills and strategies to market their company globally and grow their clients.
Gemma Walton
Feb 20, 20222 min read
Marketing Planning For Your Business For 2022
Your marketing plan will determine the channels you want to use, and your promotion strategy will determine how those channels are used.
Gemma Walton
Feb 16, 20225 min read
NUDL Funding Case Study - Harvey & Hugo
Harvey & Hugo needed funding to boost their sales and marketing function in order to capitalise on current growth. They secured £33,000.
Gemma Walton
Feb 15, 20221 min read
Why Should You Set Up And Keep Up To Date Your Google My Business Page?
Did you know Google My Business (GMB) is still one of the most important and FREE tools you can use to promote your business!
Gemma Walton
Feb 8, 20225 min read
The Importance Of A Social Media Plan
Social media marketing can help you build a dedicated audience where people will share your content and support you.
Gemma Walton
Feb 1, 20223 min read
Why Do You Need To Create A Social Media Strategy For Your Business For 2022?
If you don't, you are putting your business at risk as your competitors will have one and as a result, could start to take over your share.
Gemma Walton
Jan 28, 20225 min read
Setting Up A Facebook Page For Your Business
Facebook has over 2 billion active monthly users and is still the number one social media channel for marketers! So, it’s a great free tool!
Gemma Walton
Jan 25, 20225 min read
Building An Engaged Online Community For Your Small Business
You need to clarify the content of the post and the purpose of the conversation and the expected response as this helps people understand.
Gemma Walton
Jan 21, 20225 min read
12 Tips For Local SEO For Your Small Business
Local SEO is optimisation for a business with a local location that serves an area e.g. Sunderland rather than a national head office.
Gemma Walton
Jan 18, 20226 min read
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