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The Purple Blog
Driving Digital Success Together
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What Has Changed In Business Analysis Over The Last Five Years?
As the priorities of business and tech continue to merge, titles may shift, but business analysis skills will continue to be critical.
Gemma Walton
Aug 16, 20225 min read
What Has Changed In Digital Marketing Over The Last Five Years?
Content marketing has changed as users’ engagement with web content is changing all the time. But what has changed over the last 5 years?
Gemma Walton
Aug 16, 20225 min read
What Soft Skills Do You Need If You’re A Business Analyst?
If you want to become a successful business analyst, it is always going to be helpful for you to work on your people skills.
Gemma Walton
Aug 9, 20225 min read
What Is Digital Transformation?
Digital transformation is a process for radically changing something using digital tools and describes adopting technologies.
Gemma Walton
Aug 2, 20225 min read
How Has Business Analysis Changed Since The Introduction Of Artificial Intelligence
With the rise in technology, the world has been changing rapidly, and that is also the case for business analysis. But what has changed?
Gemma Walton
Jul 27, 20225 min read
What Will Online Learning Look Like In The Metaverse
Education in the future is going to be, on a metaverse, which is the virtual re-creation of the real world but what will it look like?
Gemma Walton
Jul 20, 20225 min read
Top Tips For SEO In 2022
These SEO tips can help you rank better on Google, Bing, and other search engines, increase visibility and drive more traffic to your site.
Gemma Walton
Jul 13, 20224 min read
What Will Business Look Like In The Metaverse
From virtual worlds to digital currencies, companies are looking at the tech in the metaverse as ways to serve their customers' needs.
Gemma Walton
Jul 2, 20225 min read
What Will Data Protection Look Like In The Metaverse?
The first step in providing data security and privacy on a metaverse is building privacy-preserving technologies from scratch.
Gemma Walton
Jun 27, 20225 min read
How Will The Metaverse Affect How Brands Do Social Media
Just as any new medium, the metaverse will bring with it new challenges and opportunities for brands to promote themselves.
Gemma Walton
Jun 24, 20225 min read
How To Make Sure Your Marketing Is Inclusive All Year Round Not Just During Pride Month
There is no better time than Pride month to review a few ways you can champion social issues and reflect your company’s values on this.
Gemma Walton
Jun 19, 20225 min read
How To Improve Sales For Your Ecommerce Website
Increasing ecommerce sales is not only about getting customers to your website. One way to increase your sales is to increase the revenue.
Gemma Walton
Jun 12, 20225 min read
Go Back To School While Starting Your Business Using These Strategies
Going back to school is a big decision, but when you’re starting a business–or trying to run one successfully–it can provide major benefits.
Gemma Walton
Jun 9, 20223 min read
Best Practice For Running A Successful Ecommerce Website
For an online store, your best bet is to use an e-commerce platform that focuses on selling online rather than a regular website.
Gemma Walton
Jun 5, 20225 min read
How Do You Know It’s Time for a Workcation
There are many pros and cons that come along with remote work but one of the most beneficial aspects is flexibility.
Gemma Walton
Jun 2, 20224 min read
Ecommerce Home Page Best Practices For Conversions
In this blog post, I will explain what an eCommerce landing page is, best practices for your website, and examples of high converting pages.
Gemma Walton
May 29, 20224 min read
How To Be Successful With Online Learning
If you're considering taking an online course (or already enrolled in one), the following tips and tricks will help you.
Gemma Walton
May 21, 20224 min read
How To Improve Your Online Presence In 2022
You can expand your business's online presence by incorporating expert SEO campaigns, leveraging the power of social media and influencers.
Gemma Walton
May 17, 20224 min read
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