top of page
The Purple Blog
Driving Digital Success Together
Welcome to The Purple Blog.
Your go-to for expert insights on digital marketing, AI, and more.
Stay ahead with practical tips, how-to guides, expert opinions, and fresh ideas—designed to help you and your small business grow with confidence.
Want Better Results From AI?
Download ready-to-use prompt packs, guides and strategy tools built for small business owners.
What Is Google Analytics V4?
The latest version of Google Analytics – GA4 offers more tracking and reporting options than before. It can be used for both web and apps.
Gemma Walton
May 15, 20224 min read
What Data Protections Skills Does A Data Protection Officer Need?
Article 37 GDPR states: “The appointment of the Data Protection Officer is based on professional competence.
Gemma Walton
May 12, 20225 min read
How Do You Make A Video Go Viral?
If you're wondering how to make a YouTube or social media video go viral, there are many tips and tricks you can use before and after.
Gemma Walton
May 8, 20224 min read
What Are The Business Analysis Techniques?
Business Analysis is a general term that describes the combination of knowledge, methods and activities used to identify business needs.
Gemma Walton
May 3, 20225 min read
How Do You Repurpose Content For Other Channels?
There are different formats for content reuse and different channels you can consider when reusing content.
Gemma Walton
Apr 28, 20224 min read
What Tasks Does A Data Protection Officer Have To Carry Out?
The role of a Data Protection Officer is to inform companies (whether data controllers or processors) of their data protection obligations.
Gemma Walton
Apr 25, 20225 min read
What Are Non Fungible Tokens Or NFTs?
Non-fungible tokens, or NFTs, are pieces of digital content connected to a blockchain, the digital database that underpins cryptocurrencies.
Gemma Walton
Apr 21, 20224 min read
How to Study Online with Dyslexia
Studying online with dyslexia needn't hold you back from learning online. In this blog, I share links to popular tools which you can use.
Gemma Walton
Apr 15, 20221 min read
How To Avoid Getting Your Social Media Hacked In 2022
Often, social media accounts are hacked because of poor answers to security questions, not because of cracking the password itself.
Gemma Walton
Apr 13, 20224 min read
What Does Data Protection Look Like For The World In 2022
As reported last year, the EU GDPR continues to be the new global standard and adhering to it will make compliance with future laws easier.
Gemma Walton
Apr 5, 20225 min read
What Is Marketing In The Metaverse?
The digital marketing metaverse is going to be pretty cool. Understanding what it is and what it is capable of will give marketers an edge.
Gemma Walton
Apr 3, 20225 min read
Case Study - Organic Pilates
Check out this Case Study about Organic Pilates who I helped with their digital strategy, some marketing automation and online presence.
Gemma Walton
Apr 2, 20222 min read
Case Study - Vibrant Thinking
Check out this Case Study with Vibrant Thinking who I helped develop their digital strategy, personas, key message and with video creation.
Gemma Walton
Apr 1, 20222 min read
Case Study - Pennington Funeral Services
Check out this Case Study about Pennington Funeral Services who I helped get online with Google My Business and Facebook and a simple site.
Gemma Walton
Mar 30, 20222 min read
Case Study - Flourish Unlimited
Check out this Case Study about how I supported Lucy Patterson from Flourish Unlimited by working with her clients on their digital strategy
Gemma Walton
Mar 30, 20222 min read
Do Business Analysts Add Value?
Industry experts Christina Lovelock, Debra Paul, Linda Parker and David Beckham discuss Business Analysts and ask do they add value.
Gemma Walton
Mar 29, 20222 min read
What Does A Marketing Business Analyst Do?
Successful businesses rely on marketing analysts who use business intelligence to track trends, spot opportunities and what people want.
Gemma Walton
Mar 25, 20225 min read
How Do You Get A Job In Business Analysis?
Looking for a new career or thinking about getting a job in business analysis?
Not sure where to start or what qualifications you need?
Gemma Walton
Mar 22, 20222 min read
bottom of page