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The Purple Blog
Driving Digital Success Together
Dive into The Purple Blog for expert insights on digital marketing, AI, and more.
Stay ahead with my latest tips and trends including; top tips, how to guides, expert opinions, ideas and thought pieces to help you and your small business grow.
Gemma Walton
Feb 1, 20223 min read
The Importance Of A Social Media Plan
Social media marketing can help you build a dedicated audience where people will share your content and support you.
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Gemma Walton
Jan 28, 20225 min read
Why Do You Need To Create A Social Media Strategy For Your Business For 2022?
If you don't, you are putting your business at risk as your competitors will have one and as a result, could start to take over your share.
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Gemma Walton
Jan 25, 20225 min read
Setting Up A Facebook Page For Your Business
Facebook has over 2 billion active monthly users and is still the number one social media channel for marketers! So, it’s a great free tool!
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Gemma Walton
Jan 21, 20225 min read
Building An Engaged Online Community For Your Small Business
You need to clarify the content of the post and the purpose of the conversation and the expected response as this helps people understand.
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Gemma Walton
Jan 18, 20226 min read
12 Tips For Local SEO For Your Small Business
Local SEO is optimisation for a business with a local location that serves an area e.g. Sunderland rather than a national head office.
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Gemma Walton
Jan 14, 20222 min read
Nudl Grant Funding - Frequently Asked Questions
Grant funding is money from the government that doesn’t have to be paid back. You can use it for my marketing services to grow your business
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Gemma Walton
Jan 11, 20224 min read
Social Media Trends for 2022
We don’t yet know what these localised social media platforms will look like, but we anticipate that they may follow use cases such as Yelp.
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Gemma Walton
Jan 7, 20226 min read
How To Increase Sales Through Your Website
This will enable you to create a powerful structure for your digital marketing campaigns and achieve the best results in terms of sales.
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Gemma Walton
Jan 4, 20226 min read
Creating Videos For Social Media Isn't As Hard As You Think
Social Media & Video content is growing too! According to some recent stats there are over 4 billion video views on Facebook a day!
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Gemma Walton
Dec 31, 20213 min read
Why Is Marketing Automation Important For Small Businesses?
Marketing Automation goes beyond simply automating repetitive tasks in marketing departments - from optimising staff time & sales process.
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