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The Purple Blog
Driving Digital Success Together
Welcome to The Purple Blog.
Your go-to for expert insights on digital marketing, AI, and more.
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What Social Media And Website Design Trends Will There Be In 2023?
With futuristic design trends set to deliver sci-fi statements in 2023, along with colourful liquid gradients & immersive brand photographs.
Gemma Walton
Feb 21, 20235 min read
What Are The Data Protection Trends For 2023?
As the number of privacy regulations increases around the world, organisations should pay attention to five privacy trends that could help.
Gemma Walton
Feb 17, 20235 min read
Using Short Form Vertical Video Content In Your Social Media Strategy
TikTok has forced other social media giants to adjust what kind of content appears in users’ feeds and that is short form vertical videos.
Gemma Walton
Feb 14, 20234 min read
How Can You Create Graphics Using AI?
Designers working with AI can produce designs more quickly and inexpensively because of the increased speed and efficiency that it offers.
Gemma Walton
Feb 10, 20235 min read
What Are The Social Media Trends For 2023?
Major social media platforms like Twitter, Facebook and LinkedIn are improving their video content to catch up with TikTok.
Gemma Walton
Feb 7, 20235 min read
How Can AI Support Your Business In 2023?
By 2023, according to Gartner, 40% of infrastructure and operations teams will begin using AI for automation to improve IT performance.
Gemma Walton
Feb 3, 20235 min read
How Can You Use AI To Write Content For Your Business Or Brand
In addition to literally writing the content for you, AI content tools can help identify what you need to write and how you need to write.
Gemma Walton
Jan 17, 20235 min read
AI Tools For Marketing
AI tools are helping email marketers to improve their delivery, open rates, click rates, and revenues. They help convert leads into sales.
Gemma Walton
Nov 4, 20225 min read
Complete Performance Scale Up 6 Week Program
Start 2023 with a focussed growth plan and the tools you need to improve your performance and productivity for a prosperous year!
Gemma Walton
Oct 30, 20221 min read
Artificial Intelligence Tools For Business Analysis
This article is going to be about the best artificial intelligence tools for accelerating the growth of your company into a tech world.
Gemma Walton
Oct 8, 20225 min read
Why Is Short Form Video Content The Future
Recent data shows video content is one of the most powerful forms of marketing. Short form videos are fast acting and powerful content.
Gemma Walton
Oct 4, 20224 min read
Building A Business Case For Upskilling Your Current Employees
By offering training to upskill, you give your employees the skills they are looking for, but you also invest in your business future.
Gemma Walton
Sep 24, 20225 min read
Top Tips For Online Learning
In this blog post you’ll learn about the experience of taking classes online, my top tips for online learning and how to succeed.
Gemma Walton
Sep 20, 20224 min read
Tips To Keep Up To Date With Changes To Social Media Channels
By spending time on social media platforms and news on a daily or weekly basis, you can get a solid understanding of trends and changes.
Gemma Walton
Sep 17, 20224 min read
How Do You Encourage Your Workforce To Upskill And Improve Their Career Options
Upskilling can not only increase employee engagement and retention, it also helps to make sure that you are not falling behind competitors.
Gemma Walton
Sep 13, 20225 min read
How Do You Work Out The Best Social Media Channels To Use For Your Business
Not every social media platform is the right fit for a company, you should invest time and expertise on the right ones for your audience.
Gemma Walton
Sep 8, 20225 min read
What Soft Skills Do You Need If You Work In Tech
As tech becomes more integrated into all areas of business, tech professionals should think about which skills will help them become better.
Gemma Walton
Sep 6, 20225 min read
How Do You Perform An SEO Audit
Performing an SEO audit is a great way to evaluate your websites ranking and help you improve your sites online performance.
Gemma Walton
Sep 1, 20225 min read
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