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The Purple Blog
Driving Digital Success Together
Welcome to The Purple Blog.
Your go-to for expert insights on digital marketing, AI, and more.
Stay ahead with practical tips, how-to guides, expert opinions, and fresh ideas—designed to help you and your small business grow with confidence.
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How Can You Use AI To Write Content For Your Business Or Brand
In addition to literally writing the content for you, AI content tools can help identify what you need to write and how you need to write.
Gemma Walton
Jan 17, 20235 min read
AI Tools For Marketing
AI tools are helping email marketers to improve their delivery, open rates, click rates, and revenues. They help convert leads into sales.
Gemma Walton
Nov 4, 20225 min read
Complete Performance Scale Up 6 Week Program
Start 2023 with a focussed growth plan and the tools you need to improve your performance and productivity for a prosperous year!
Gemma Walton
Oct 30, 20221 min read
Artificial Intelligence Tools For Business Analysis
This article is going to be about the best artificial intelligence tools for accelerating the growth of your company into a tech world.
Gemma Walton
Oct 8, 20225 min read
Why Is Short Form Video Content The Future
Recent data shows video content is one of the most powerful forms of marketing. Short form videos are fast acting and powerful content.
Gemma Walton
Oct 4, 20224 min read
Building A Business Case For Upskilling Your Current Employees
By offering training to upskill, you give your employees the skills they are looking for, but you also invest in your business future.
Gemma Walton
Sep 24, 20225 min read
Top Tips For Online Learning
In this blog post you’ll learn about the experience of taking classes online, my top tips for online learning and how to succeed.
Gemma Walton
Sep 20, 20224 min read
Tips To Keep Up To Date With Changes To Social Media Channels
By spending time on social media platforms and news on a daily or weekly basis, you can get a solid understanding of trends and changes.
Gemma Walton
Sep 17, 20224 min read
How Do You Encourage Your Workforce To Upskill And Improve Their Career Options
Upskilling can not only increase employee engagement and retention, it also helps to make sure that you are not falling behind competitors.
Gemma Walton
Sep 13, 20225 min read
How Do You Work Out The Best Social Media Channels To Use For Your Business
Not every social media platform is the right fit for a company, you should invest time and expertise on the right ones for your audience.
Gemma Walton
Sep 8, 20225 min read
What Soft Skills Do You Need If You Work In Tech
As tech becomes more integrated into all areas of business, tech professionals should think about which skills will help them become better.
Gemma Walton
Sep 6, 20225 min read
How Do You Perform An SEO Audit
Performing an SEO audit is a great way to evaluate your websites ranking and help you improve your sites online performance.
Gemma Walton
Sep 1, 20225 min read
What Has Changed In Business Analysis Over The Last Five Years?
As the priorities of business and tech continue to merge, titles may shift, but business analysis skills will continue to be critical.
Gemma Walton
Aug 16, 20225 min read
What Has Changed In Digital Marketing Over The Last Five Years?
Content marketing has changed as users’ engagement with web content is changing all the time. But what has changed over the last 5 years?
Gemma Walton
Aug 16, 20225 min read
What Soft Skills Do You Need If You’re A Business Analyst?
If you want to become a successful business analyst, it is always going to be helpful for you to work on your people skills.
Gemma Walton
Aug 9, 20225 min read
What Is Digital Transformation?
Digital transformation is a process for radically changing something using digital tools and describes adopting technologies.
Gemma Walton
Aug 2, 20225 min read
How Has Business Analysis Changed Since The Introduction Of Artificial Intelligence
With the rise in technology, the world has been changing rapidly, and that is also the case for business analysis. But what has changed?
Gemma Walton
Jul 27, 20225 min read
What Will Online Learning Look Like In The Metaverse
Education in the future is going to be, on a metaverse, which is the virtual re-creation of the real world but what will it look like?
Gemma Walton
Jul 20, 20225 min read
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