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The Purple Blog
Driving Digital Success Together
Welcome to The Purple Blog.
Your go-to for expert insights on digital marketing, AI, and more.
Stay ahead with practical tips, how-to guides, expert opinions, and fresh ideas—designed to help you and your small business grow with confidence.
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The Benefits Of Investing In Digital Marketing For Business Owners
Start working with me today to elevate your small businesses digital presence online and increase your profits to grow.
Gemma Walton
Jun 29, 20235 min read
10 Digital Marketing Tools Every Business Owner Should Know About
Looking for digital marketing tools to help your business succeed? Check out my list of the top 10 tools every business owner should know.
Gemma Walton
Jun 22, 20233 min read
What Are The Data Protection Trends For 2023?
As the number of privacy regulations increases around the world, organisations should pay attention to five privacy trends that could help.
Gemma Walton
Feb 17, 20235 min read
What Soft Skills Do You Need If You Work In Tech
As tech becomes more integrated into all areas of business, tech professionals should think about which skills will help them become better.
Gemma Walton
Sep 6, 20225 min read
What Has Changed In Business Analysis Over The Last Five Years?
As the priorities of business and tech continue to merge, titles may shift, but business analysis skills will continue to be critical.
Gemma Walton
Aug 16, 20225 min read
How Has Business Analysis Changed Since The Introduction Of Artificial Intelligence
With the rise in technology, the world has been changing rapidly, and that is also the case for business analysis. But what has changed?
Gemma Walton
Jul 27, 20225 min read
What Will Data Protection Look Like In The Metaverse?
The first step in providing data security and privacy on a metaverse is building privacy-preserving technologies from scratch.
Gemma Walton
Jun 27, 20225 min read
Go Back To School While Starting Your Business Using These Strategies
Going back to school is a big decision, but when you’re starting a business–or trying to run one successfully–it can provide major benefits.
Gemma Walton
Jun 9, 20223 min read
What Tasks Does A Data Protection Officer Have To Carry Out?
The role of a Data Protection Officer is to inform companies (whether data controllers or processors) of their data protection obligations.
Gemma Walton
Apr 25, 20225 min read
Case Study - Flourish Unlimited
Check out this Case Study about how I supported Lucy Patterson from Flourish Unlimited by working with her clients on their digital strategy
Gemma Walton
Mar 30, 20222 min read
What Does A Marketing Business Analyst Do?
Successful businesses rely on marketing analysts who use business intelligence to track trends, spot opportunities and what people want.
Gemma Walton
Mar 25, 20225 min read
Marketing Strategies For Your Small Business To Help You Grow
If you're looking for practical and actionable marketing tips to help you grow your small business and increase sales I can help with this.
Gemma Walton
Mar 18, 20225 min read
Artificial Intelligence In Marketing
Artificial intelligence marketing is a method of using customer data & AI concepts such as machine learning to predict the customer journey.
Gemma Walton
Mar 10, 20225 min read
Nudl Funding Case Study - Key Wellbeing
Key Wellbeing needed funding for marketing support to develop skills and strategies to market their company globally and grow their clients.
Gemma Walton
Feb 20, 20222 min read
Marketing Planning For Your Business For 2022
Your marketing plan will determine the channels you want to use, and your promotion strategy will determine how those channels are used.
Gemma Walton
Feb 16, 20225 min read
NUDL Funding Case Study - Harvey & Hugo
Harvey & Hugo needed funding to boost their sales and marketing function in order to capitalise on current growth. They secured £33,000.
Gemma Walton
Feb 15, 20221 min read
Why Should You Set Up And Keep Up To Date Your Google My Business Page?
Did you know Google My Business (GMB) is still one of the most important and FREE tools you can use to promote your business!
Gemma Walton
Feb 8, 20225 min read
The Importance Of A Social Media Plan
Social media marketing can help you build a dedicated audience where people will share your content and support you.
Gemma Walton
Feb 1, 20223 min read
Setting Up A Facebook Page For Your Business
Facebook has over 2 billion active monthly users and is still the number one social media channel for marketers! So, it’s a great free tool!
Gemma Walton
Jan 25, 20225 min read
Building An Engaged Online Community For Your Small Business
You need to clarify the content of the post and the purpose of the conversation and the expected response as this helps people understand.
Gemma Walton
Jan 21, 20225 min read
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