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The Purple Blog
Driving Digital Success Together
Welcome to The Purple Blog.
Your go-to for expert insights on digital marketing, AI, and more.
Stay ahead with practical tips, how-to guides, expert opinions, and fresh ideas—designed to help you and your small business grow with confidence.
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How Do You Repurpose Content For Other Channels?
There are different formats for content reuse and different channels you can consider when reusing content.
Gemma Walton
Apr 28, 20224 min read
What Is Marketing In The Metaverse?
The digital marketing metaverse is going to be pretty cool. Understanding what it is and what it is capable of will give marketers an edge.
Gemma Walton
Apr 3, 20225 min read
Marketing Strategies For Your Small Business To Help You Grow
If you're looking for practical and actionable marketing tips to help you grow your small business and increase sales I can help with this.
Gemma Walton
Mar 18, 20225 min read
How Marketing Campaigns Have Changed Since LGBTQ+ History Month Started
February in the UK is dedicated to preserving, recognising and reflecting on the rich history of queer people and their experiences today.
Gemma Walton
Feb 24, 20225 min read
Nudl Funding Case Study - Key Wellbeing
Key Wellbeing needed funding for marketing support to develop skills and strategies to market their company globally and grow their clients.
Gemma Walton
Feb 20, 20222 min read
Marketing Planning For Your Business For 2022
Your marketing plan will determine the channels you want to use, and your promotion strategy will determine how those channels are used.
Gemma Walton
Feb 16, 20225 min read
NUDL Funding Case Study - Harvey & Hugo
Harvey & Hugo needed funding to boost their sales and marketing function in order to capitalise on current growth. They secured £33,000.
Gemma Walton
Feb 15, 20221 min read
Why Should You Set Up And Keep Up To Date Your Google My Business Page?
Did you know Google My Business (GMB) is still one of the most important and FREE tools you can use to promote your business!
Gemma Walton
Feb 8, 20225 min read
The Importance Of A Social Media Plan
Social media marketing can help you build a dedicated audience where people will share your content and support you.
Gemma Walton
Feb 1, 20223 min read
Why Do You Need To Create A Social Media Strategy For Your Business For 2022?
If you don't, you are putting your business at risk as your competitors will have one and as a result, could start to take over your share.
Gemma Walton
Jan 28, 20225 min read
Setting Up A Facebook Page For Your Business
Facebook has over 2 billion active monthly users and is still the number one social media channel for marketers! So, it’s a great free tool!
Gemma Walton
Jan 25, 20225 min read
Building An Engaged Online Community For Your Small Business
You need to clarify the content of the post and the purpose of the conversation and the expected response as this helps people understand.
Gemma Walton
Jan 21, 20225 min read
Nudl Grant Funding - Frequently Asked Questions
Grant funding is money from the government that doesn’t have to be paid back. You can use it for my marketing services to grow your business
Gemma Walton
Jan 14, 20222 min read
Social Media Trends for 2022
We don’t yet know what these localised social media platforms will look like, but we anticipate that they may follow use cases such as Yelp.
Gemma Walton
Jan 11, 20224 min read
How To Increase Sales Through Your Website
This will enable you to create a powerful structure for your digital marketing campaigns and achieve the best results in terms of sales.
Gemma Walton
Jan 7, 20226 min read
Creating Videos For Social Media Isn't As Hard As You Think
Social Media & Video content is growing too! According to some recent stats there are over 4 billion video views on Facebook a day!
Gemma Walton
Jan 4, 20226 min read
Why Is Marketing Automation Important For Small Businesses?
Marketing Automation goes beyond simply automating repetitive tasks in marketing departments - from optimising staff time & sales process.
Gemma Walton
Dec 31, 20213 min read
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