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The Purple Blog
Driving Digital Success Together
Welcome to The Purple Blog.
Your go-to for expert insights on digital marketing, AI, and more.
Stay ahead with practical tips, how-to guides, expert opinions, and fresh ideas—designed to help you and your small business grow with confidence.
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Small Business Success: Top Digital Marketing Tips for 2024
Top ten digital marketing tips specifically tailored to help your small businesses thrive throughout 2024 and beyond.
Gemma Walton
Oct 31, 20234 min read
Navigating the Social Media Landscape: 10 Trends for Small Businesses in 2023 and Beyond
The digital landscape is constantly shifting. So, what are the 10 latest social media trends to look out for in 2023 and beyond?
Gemma Walton
Oct 17, 20234 min read
Boosting Your Small Business: Why Google My Business is Still a Must-Have Tool in 2023
In the huge and ever-growing world of online marketing, it's easy for small businesses to get lost in the mix. But there’s one must have!
Gemma Walton
Oct 5, 20233 min read
Why Marketers and Business Owners Must Upskill in AI for a Competitive Edge
In today's rapidly evolving digital landscape, staying ahead of the curve is essential for marketers and business owners alike.
Gemma Walton
Oct 3, 20233 min read
The Benefits Of Investing In Digital Marketing For Business Owners
Start working with me today to elevate your small businesses digital presence online and increase your profits to grow.
Gemma Walton
Jun 29, 20235 min read
10 Digital Marketing Tools Every Business Owner Should Know About
Looking for digital marketing tools to help your business succeed? Check out my list of the top 10 tools every business owner should know.
Gemma Walton
Jun 22, 20233 min read
The Future Of Digital Marketing: What's Next For 2023 And Beyond?
This article discusses the top digital marketing trends for 2023 and beyond, including including AI, Machine Learning and content creation.
Gemma Walton
Apr 25, 20235 min read
How To Boost Your Business With The Power Of Social Media
Are you a business owner looking for ways to increase your customer base and drive sales? You need to leverage the power of social media.
Gemma Walton
Apr 19, 20232 min read
How Can New AI Writing Tools Like ChatGPT3 Help Marketers?
New AI writing tools like ChatGPT3 are powerful artificial intelligence-driven software tools that can help marketers create content quickly
Gemma Walton
Mar 10, 20235 min read
How to Stay Ahead: The Benefits Of Upskilling In AI
As a business owner, staying ahead of the competition is important. In today's increasingly digital world, AI knowledge is crucial.
Gemma Walton
Mar 7, 20232 min read
What Will Change In Digital Marketing In 2023?
From creating video content to tapping into digital creators, these trends will be shaping marketing strategies for 2023 and beyond.
Gemma Walton
Mar 3, 20234 min read
How Can You Create Graphics Using AI?
Designers working with AI can produce designs more quickly and inexpensively because of the increased speed and efficiency that it offers.
Gemma Walton
Feb 10, 20235 min read
AI Tools For Marketing
AI tools are helping email marketers to improve their delivery, open rates, click rates, and revenues. They help convert leads into sales.
Gemma Walton
Nov 4, 20225 min read
Why Is Short Form Video Content The Future
Recent data shows video content is one of the most powerful forms of marketing. Short form videos are fast acting and powerful content.
Gemma Walton
Oct 4, 20224 min read
Tips To Keep Up To Date With Changes To Social Media Channels
By spending time on social media platforms and news on a daily or weekly basis, you can get a solid understanding of trends and changes.
Gemma Walton
Sep 17, 20224 min read
How Do You Work Out The Best Social Media Channels To Use For Your Business
Not every social media platform is the right fit for a company, you should invest time and expertise on the right ones for your audience.
Gemma Walton
Sep 8, 20225 min read
What Has Changed In Digital Marketing Over The Last Five Years?
Content marketing has changed as users’ engagement with web content is changing all the time. But what has changed over the last 5 years?
Gemma Walton
Aug 16, 20225 min read
How Will The Metaverse Affect How Brands Do Social Media
Just as any new medium, the metaverse will bring with it new challenges and opportunities for brands to promote themselves.
Gemma Walton
Jun 24, 20225 min read
Ecommerce Home Page Best Practices For Conversions
In this blog post, I will explain what an eCommerce landing page is, best practices for your website, and examples of high converting pages.
Gemma Walton
May 29, 20224 min read
How To Improve Your Online Presence In 2022
You can expand your business's online presence by incorporating expert SEO campaigns, leveraging the power of social media and influencers.
Gemma Walton
May 17, 20224 min read
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