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The Purple Blog
Driving Digital Success Together
Dive into The Purple Blog for expert insights on digital marketing, AI, and more.
Stay ahead with my latest tips and trends including; top tips, how to guides, expert opinions, ideas and thought pieces to help you and your small business grow.
What Social Media And Website Design Trends Will There Be In 2023?
With futuristic design trends set to deliver sci-fi statements in 2023, along with colourful liquid gradients & immersive brand photographs.
Gemma Walton
Feb 21, 20235 min read
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Using Short Form Vertical Video Content In Your Social Media Strategy
TikTok has forced other social media giants to adjust what kind of content appears in users’ feeds and that is short form vertical videos.
Gemma Walton
Feb 14, 20234 min read
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What Are The Social Media Trends For 2023?
Major social media platforms like Twitter, Facebook and LinkedIn are improving their video content to catch up with TikTok.
Gemma Walton
Feb 7, 20235 min read
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Why Is Short Form Video Content The Future
Recent data shows video content is one of the most powerful forms of marketing. Short form videos are fast acting and powerful content.
Gemma Walton
Oct 4, 20224 min read
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Tips To Keep Up To Date With Changes To Social Media Channels
By spending time on social media platforms and news on a daily or weekly basis, you can get a solid understanding of trends and changes.
Gemma Walton
Sep 17, 20224 min read
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How Do You Work Out The Best Social Media Channels To Use For Your Business
Not every social media platform is the right fit for a company, you should invest time and expertise on the right ones for your audience.
Gemma Walton
Sep 8, 20225 min read
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What Has Changed In Digital Marketing Over The Last Five Years?
Content marketing has changed as users’ engagement with web content is changing all the time. But what has changed over the last 5 years?
Gemma Walton
Aug 16, 20225 min read
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How Will The Metaverse Affect How Brands Do Social Media
Just as any new medium, the metaverse will bring with it new challenges and opportunities for brands to promote themselves.
Gemma Walton
Jun 24, 20225 min read
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How To Improve Your Online Presence In 2022
You can expand your business's online presence by incorporating expert SEO campaigns, leveraging the power of social media and influencers.
Gemma Walton
May 17, 20224 min read
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How Do You Make A Video Go Viral?
If you're wondering how to make a YouTube or social media video go viral, there are many tips and tricks you can use before and after.
Gemma Walton
May 8, 20224 min read
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How Do You Repurpose Content For Other Channels?
There are different formats for content reuse and different channels you can consider when reusing content.
Gemma Walton
Apr 28, 20224 min read
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How To Avoid Getting Your Social Media Hacked In 2022
Often, social media accounts are hacked because of poor answers to security questions, not because of cracking the password itself.
Gemma Walton
Apr 13, 20224 min read
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Case Study - Organic Pilates
Check out this Case Study about Organic Pilates who I helped with their digital strategy, some marketing automation and online presence.
Gemma Walton
Apr 2, 20222 min read
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Case Study - Vibrant Thinking
Check out this Case Study with Vibrant Thinking who I helped develop their digital strategy, personas, key message and with video creation.
Gemma Walton
Apr 1, 20222 min read
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Case Study - Flourish Unlimited
Check out this Case Study about how I supported Lucy Patterson from Flourish Unlimited by working with her clients on their digital strategy
Gemma Walton
Mar 30, 20222 min read
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Marketing Strategies For Your Small Business To Help You Grow
If you're looking for practical and actionable marketing tips to help you grow your small business and increase sales I can help with this.
Gemma Walton
Mar 18, 20225 min read
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Why Should You Set Up And Keep Up To Date Your Google My Business Page?
Did you know Google My Business (GMB) is still one of the most important and FREE tools you can use to promote your business!
Gemma Walton
Feb 8, 20225 min read
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The Importance Of A Social Media Plan
Social media marketing can help you build a dedicated audience where people will share your content and support you.
Gemma Walton
Feb 1, 20223 min read
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Why Do You Need To Create A Social Media Strategy For Your Business For 2022?
If you don't, you are putting your business at risk as your competitors will have one and as a result, could start to take over your share.
Gemma Walton
Jan 28, 20225 min read
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Creating Videos For Social Media Isn't As Hard As You Think
Social Media & Video content is growing too! According to some recent stats there are over 4 billion video views on Facebook a day!
Gemma Walton
Jan 4, 20226 min read
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